brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Italy<br />
Greetings<br />
Italy: A cluster of<br />
opportunities<br />
H.E. Sergio Barbanti<br />
Ambassador of Italy to Austria<br />
Foto: Embassy of Italy<br />
Italy is a land of extraordinary beauty, taste<br />
and talent, but it is also one of the world´s<br />
top economies.<br />
Over the last decade our companies<br />
have been innovating, modernizing and creating<br />
new specializations making Italy one<br />
of Europe’s champion in export trade. Italy is<br />
one of only five countries in the world whose<br />
manufactured products have an export trade<br />
surplus (over € 47 bln). Total exports are more<br />
than € 500 bln and the exports of goods in<br />
2017 exceeded € 450 bln.<br />
Made in Italy is not only Fashion, Food<br />
and Furniture. Italy is the World’s 2nd most<br />
competitive producer of industrial machinery<br />
(packaging, food, textiles, etc) after Germany,<br />
according to the Trade Performance Index<br />
UNCTAD/WTO, and the 3rd largest European<br />
chemical producer with an annual turnover of<br />
over 52 billion euros.<br />
Companies operating in Italy can also rely<br />
on extensive networks of SMEs and manufacturing<br />
clusters throughout the country, able<br />
to supply high-quality intermediate products<br />
specifically tailored to meet customers’ needs<br />
in a wide range of sectors (industrial machinery,<br />
metals, chemicals, plastics, paper, ceramics,<br />
textile, marine industries, etc.).<br />
Several reforms have been enacted since<br />
2014 to facilitate investments, including those<br />
to streamline labour policies and make starting-a-business<br />
easier. Together with reforms,<br />
Italy has introduced numerous financial<br />
incentives aimed at increasing the attractiveness<br />
of foreign direct investments, encouraging<br />
research and development and fostering<br />
the growth of new innovative enterprises.<br />
As one stop shop, ICE-Agenzia, the Italian<br />
Trade Agency (ITA), through its offices<br />
in the world and the FDI Department located<br />
in Rome, facilitates the establishment and<br />
the development of foreign companies in<br />
Italy, helping foreign investors to establish<br />
or expand their operations, supporting them<br />
throughout the investment life cycle.<br />
For any assistance, write to vienna@ice.it<br />
or coordinamento.ide@ice.it<br />
The Business and Investment Magazine <strong>brandannual</strong> 29
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