brandannual 2019

Slovakia
Greetings
Good Idea Slovakia!
H. E. Peter Mišík
Ambassador of the Republic of Slovakia to Austria
It is an honor for me to congratulate iconvienna Brand
Global Summit on the success of the Forum, which
is a unique platform for business network providing
excellent opportunities for investment and business
in key sectors.
Within this year’s headline, “Brands for Competitiveness
and Sustainable Growth” allow me to focus
your attention on the National Tourist System of the
Slovak Republic. Planning can be boring sometimes,
but with this System, you have fun building your own
vacation plan.
The National Tourist System helps ensuring a professional
smart presentation of Slovakia as an attractive
tourist destination. The project includes a complex
set of tools for visitors that ensure the comfortable stay
in the country, full of added benefits. The project has a
comprehensive administration system, but it also has
data from other tourist systems, ticket systems and
hotel systems, to make itself smart as possible. On the
other hand, the system offers to tourism organisations
in Slovakia the opportunity to be a part of a unified
web portal promoting Slovakia, using the latest technologies
and marketing tools.
The Internet portal www.slovakia.travel allows
tourists to plan their trip in the form of a clear itinerary.
They can choose from points of interests, hotels,
events or stock packages that tourists can filter according
to their preferences and place them in favourites
bar or in a trip planner, book entry tickets or accommodation,
and then pay. Each tourist will compile a trip
that is tailor-made to her/his interests.
The mobile application extends the functionality of
the web portal and in addition, it provides the navigation
to points of interest, a virtual guide, a hotel assistant,
rating and possibility to share experience.
It is a brand new and modern way to get familiar
with all beauties Slovakia can offer.
It allows to have always verified information about
points of interest or attractive events, but also to secure
accommodation through various booking platforms and
plan everything in client’s own planner. During the stay,
the hotel assistant provides all hotel services. The application
is constantly analysed and improved to user´s
needs and reminders, adding further features to it.
To summarise, with this app you can search for
point of interests, accommodation and events; see
information about place like weather forecast, gallery
or booking; plan a trip synchronised with web portal;
take advantage of the hotel´s assistants; navigate to a
place of interest; and much more.
Allow me to finish by saying that exploring Slovakia
has never been so easy before.
Foto: Slovakian Embassy
The Business and Investment Magazine brandannual 39