brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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European Golf Brand Study<br />
Brands<br />
EUROPEAN<br />
GOLF BRAND<br />
STUDY<br />
Perfect Eagle and European Brand Institute<br />
launched 2018 the first brand study in the golf<br />
sector, the European Golf Brand Study.<br />
Foto: Perfect Eagle<br />
The questionnaire prepared<br />
by EBI is based on the latest<br />
standard ISO 20671 for brand<br />
evaluation. About 500 golfers<br />
from all over the D-A-CH region took<br />
part in both surveys. The results<br />
are reviewed in the Brand Strength<br />
Score and the Brand Value Rating.<br />
So far the most valuable golf<br />
brands and golf destinations have<br />
been evaluated in 2 studies.<br />
The most valuable golf brands<br />
In an anonymous online survey, 75<br />
golf brands were divided and rated<br />
according to the 8 elements of brand<br />
evaluation ISO 20671 in 5 different<br />
categories. The results of the European<br />
Golf Brand Study list the TOP<br />
10 brands in the following categories:<br />
clothing, golf balls, golf clubs,<br />
shoes and trolleys.<br />
In the results, (golf-) megabrands<br />
such as Titleist, Callaway, and<br />
Adidas are among the front runners<br />
which have successfully distinguished<br />
their brand with quality<br />
and innovation. But also Scandinavian<br />
labels such as J. Lindeberg and<br />
Galvin Green were able to prevail<br />
and compete for the Top 3.<br />
© Perfect Eagle<br />
BSS: Brand Strengh Score; BVR: Brand Value Rating<br />
Golf destination brands<br />
In part II of the European Golf Brand<br />
Study 59 golf destinations were<br />
rated according to the 8 elements of<br />
the brand evaluation of ISO 20671.<br />
The cradle of golf Scotland scores<br />
in the European brand study 2018<br />
with tradition and uniqueness. With<br />
Ireland and England the classic golf<br />
destinations complete the podium.<br />
Quality, service and price are the<br />
main features of a valuable destination<br />
brand and the driving force<br />
factors in the three strongest international<br />
destinations Mauritius,<br />
United Arab Emirates and Barbados.<br />
The Business and Investment Magazine <strong>brandannual</strong> 127
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