brandannual 2019

Brands
European Brand Institute awards the world's first "Certified Brand" certificates
On April 18th, 2018, the European
Brand Institute presented the world's
first "Certified Brand" certificates,
to the domestic market leader ELK,
Hanlo and Zenker, and the Finanzfuchsgruppe
at Novomatic Forum.
Gerhard Hrebicek, President European
Brand Institute, together with
Bobby Calder, Kellstadt Professor of
Marketing, Carlos Chanduvi, UNIDO
and Elisabeth Stampfl-Blaha, Director
Austrian Standards International,
presented the first certificates to the
"Certified Brand" pioneers Gerhard
Schuller, CEO ELK Fertighaus and
Christian Mattasits, Managing Director
Finanzfuchsgruppe.
Fotos: Katharina Schiffl
The Certified Brand Seal of Quality is the first
international seal whose award is based on an
objective evaluation standard. The Certified
Brand program was
developed in cooperation
with Austrian Standards
International and is based
on the latest ISO standards.
The Certified Brand Seal
of Quality shows that the
brand is managed according
to the global framework.
Certified Brand is based on the know-how and over
20 years of relevant experience of the European Brand
Institute and a global team of brand management
experts. Together, they have developed ISO 20671 for
increasing the efficiency of value driven brand management.
The companies, regions and associations awarded
with the Certified Brand Seal of Quality work on
their future fitness in accordance with the highest
standards of brand management in order to trigger
improvements and increase the value of their brand.
”Brand is the art of being
Number 1 in customers'
minds. Brand management is
the ability to turn it into value.”
Dr. Gerhard Hrebicek, MBA
Therefore, the ISO 20671 „Brand Evaluation“ has
been developed for the measurement, management and
reporting of brands. The new international standard
is a framework that defines
the dimensions for holistic
brand management and
enables companies, regions
and associations to work
efficiently to increase the
brand value.
During the Certified
Brand Process trained independent
auditors accompany the company, region or
association to guarantee a comprehensive quality standard
and a clear documentation of the company’s competences.
Make valuable brand quality visible
The Certified Brand Framework introduces
the company to all dimensions of holistic
brand management and reveals the
strengths, weaknesses and potentials for
improvements.
Why become a Certified Brand?
Brands as distinguishing features and essential value
factors are of great importance for small as well as for
large companies, regions, associations, their customers
and stakeholders, and the global economy. According
to the latest studies of the European Brand Institute,
the brand value represents on average around 40% of
the company value - and the trend is rising!
The Certified Brand Process triggers improvements
in brand management leading to
value creation and provides valuable input
to strengthen the company’s leadership.
The Certified Brand Certificate and Seal of
Approval increases the status among partners
and investors.
The Business and Investment Magazine brandannual 129