brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Brands<br />
Fotos: b948<br />
September 2018 _<br />
Qingdao Fragrant Hills<br />
Tourism Summit _ Brand<br />
Building of Tourism Cities<br />
The brand of a destination is one of the decisive factors that affect consumer<br />
preference. "It is quite essential that the brand of an urban destination is clearly<br />
understood and managed" stated Gerhard Hrebicek at the World Tourism Cities<br />
Federation. About 400 representatives from 59 countries, 112 tourism cities and<br />
more than 200 national tourism ministers, tourism-related enterprises and international<br />
organizations attended the summit.<br />
May 2018 _<br />
EUROPEAN HANDBALL TALKS:<br />
Brand and Technology, Cologne<br />
May 2018 _<br />
CHINA BRAND DAY, Shanghai<br />
Foto: Henry Blunck<br />
Gerhard Hrebicek amongst a line-up of experts in branding, sponsorship and<br />
technology, shared valuable knowledge at the 2nd European Handball Talks.<br />
August 2018 _<br />
MEGATREND BRAND, EBI in Panama<br />
Foto: European Brand Institute<br />
Minister Chen Gang, Liu Pengjun (President CCBD), Gerhard Hrebicek<br />
(President EBI) shared their expertise in the field of brand management<br />
on the occasion of China Brand Day 2018.<br />
Fotos: European Brand Institute<br />
Gerhard Hrebicek held a keynote<br />
on “How Brands create Growth and<br />
Prosperity” at e.g. Ciudad del Saber<br />
and PANAMCHAM in Panama City<br />
and intensively discussed with local<br />
finance and economics experts the<br />
future of Latin America in terms of<br />
intellectual property and in particular,<br />
strong and valuable brands.<br />
The Business and Investment Magazine <strong>brandannual</strong> 117
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