brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Costa Rica<br />
Greetings<br />
Costa Rica:<br />
top investment<br />
destination<br />
Foto: Embassy of Costa Rica<br />
H.E. Alejandro Solano Ortiz<br />
Ambassador of Costa Rica in Austria and Permanent<br />
Representative to the International Organizations in Vienna<br />
In a groundbreaking business world, Costa<br />
Rica is ready to show how a tradition of<br />
peace, education, innovation and sustainability<br />
are fertile ground to grow and do business.<br />
This is Essential Costa Rica. Costa Rica<br />
provides ideal conditions for your long-term<br />
and low risk investments, in diverse business<br />
sectors. Public and private trading partners<br />
throughout the world have discovered the<br />
competiveness resource of Costa Rica as one<br />
of the most stable and reliable economies in<br />
Latin America.<br />
Costa Rica has built up a thriving high<br />
tech industry, embedded in the Global Value<br />
Chains, based on a well-established educational<br />
system and qualified workforce. By fostering<br />
scientific research, Costa Rica managed<br />
to establish a solid life science and pharmaceutical<br />
industry with more than 3500 direct<br />
employees. Over 90% percent of the shares of<br />
the industry are owned by public institutions<br />
to provide an exceptional free public health<br />
care system. In sum, the industry has grown<br />
over 280% within the last decade and medical<br />
devices were the number one export good<br />
accounting for 4% of the national GDP.<br />
Our country stands for sustainable, responsible<br />
and high quality production and offers<br />
industrial parks and a robust infrastructure.<br />
The country launched in <strong>2019</strong> a National Plan<br />
for Decarbonization which contemplates an<br />
objective that aims to modernize the industrial<br />
sector so that by 2030 business models<br />
take responsibility for their environmental<br />
impact and that by 2050 the industrial sector<br />
will rely on low-emission energy sources.<br />
With its close proximity to the US market<br />
and a preferential access to the world, Costa<br />
Rica holds strategic position in international<br />
trade. Companies and investors alike benefit<br />
from our human capital skills and the customized<br />
educational programs to fit the need<br />
of each industry. Costa Rica offers a wide<br />
range of incentives ranging from fast track<br />
immigration procedures to online customs<br />
expedited with transparency. Therefore, Costa<br />
Rica proved itself to be a top investment destination<br />
for its proven track record, stability and<br />
the most attractive tax incentive package in<br />
Latin America.<br />
The Business and Investment Magazine <strong>brandannual</strong> 21
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