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brandannual 2019

The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.

The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.



This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.

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Cuba<br />

Greetings<br />

Mariel Special<br />

Development Zone<br />

attracting foreign investors<br />

H. E. Juan Antonio Fernández Palacios<br />

Ambassador of the Republic of Cuba and Permanent<br />

Representative to the United Nations Office at Vienna<br />

and the International Organizations based in Austria<br />

Mariel Special Development Zone is the<br />

first of its type in Cuba and enjoys a<br />

privileged geographic location, in the<br />

center of the Caribbean Sea, at the crossroads<br />

of the main maritime commercial traffic<br />

routes in the Western Hemisphere.<br />

ZED Mariel provides a world class production<br />

and logistics platform which will enable<br />

an increase in national production levels,<br />

reduce import costs, boost growth, create jobs<br />

and facilitate direct foreign investment.<br />

It is an area of the national territory, located<br />

in the north of Artemisa province, 45 km west<br />

of Havana, regulated by special regimes and<br />

policies, designed to attract investment in the<br />

production of goods and the provision of services<br />

with added value, using knowledge and<br />

innovation, as well as clean technologies.<br />

The Biotechnology Industrial Complex is<br />

one of the largest projects within the Zone,<br />

where latest generation products will be manufactured.<br />

Cuba’s portfolio of foreign investment opportunities<br />

2018-<strong>2019</strong> contains 525 projects, seeking<br />

total financing of over 11.6 billion dollars.<br />

These initiatives are distributed across the<br />

country, and 45 of them are in the Mariel Special<br />

Development Zone.<br />

Tourism is the sector with the greatest<br />

number of proposals, with 187 projects<br />

included in the portfolio. Tourism represents<br />

an important strength for the country, in<br />

attracting foreign capital and exporting services,<br />

while work underway to build productive<br />

links with the rest of the national economy<br />

continues.<br />

Investments in solar parks and wind farms<br />

continue, while those related to power generation<br />

from biomass in bioelectric plants have<br />

begun, supporting the plans for changing the<br />

energy matrix, and the increase in the use of<br />

renewable energy sources.<br />

ZED Mariel and Cuban companies are<br />

ready to hear your investment proposal.<br />

Foto: Cuban Embassy<br />

The Business and Investment Magazine <strong>brandannual</strong> 25

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