brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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iconvienna<br />
an initiative of<br />
iconvienna<br />
Brand Global<br />
Summit 2018<br />
"Innovation Needs Branding _ Branding Needs Innovation"<br />
Highlight of the kick-off<br />
event on April 18, was the<br />
certification of the first<br />
Certified Brands worldwide,<br />
based on the ISO standard<br />
20671, to ELK, Hanlo, Zenker and<br />
the Finanzfuchsgruppe by Gerhard<br />
Hrebicek, President European<br />
Brand Institute, together<br />
with Bobby Calder, Kellstadt<br />
Professor of Marketing, Carlos<br />
Chanduvi, UNIDO and Elisabeth<br />
Stampfl-Blaha, Director Austrian<br />
Standards International.<br />
The Brand Global Summit on<br />
April 19th, 2018 was dedicated<br />
to branding and innovation and<br />
offered "the opportunity to exchange<br />
experiences on the topic<br />
of brands, to learn from success<br />
models and to have interesting<br />
discussions", said European<br />
Brand Institute President Gerhard<br />
Hrebicek. Top decision-makers<br />
from politics, business, science,<br />
international organizations and<br />
diplomacy as well as representatives<br />
of regions met to exchange<br />
experiences and know-how.<br />
LR NÖ Martin Eichtinger<br />
opened the conference with<br />
insights into the strategy and<br />
implementation of the successful<br />
model of the exemplary region<br />
of Lower Austria. US Marketing<br />
Prof. Bobby Calder gave insights<br />
into the latest developments<br />
around brand, attention economy<br />
and brand loyalty.<br />
In several keynote speeches<br />
and panel discussions, domestic<br />
experts and representatives of<br />
international organizations discussed<br />
brand competitiveness in<br />
a global context, economic opportunities<br />
through investment in<br />
branding and innovation, and the<br />
development and commercialization<br />
of competence clusters as a<br />
formula for growth.<br />
The Cocktail Reception took<br />
64 <strong>brandannual</strong> The Business and Investment Magazine
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