brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Innovation<br />
Foto: MA 23 / Alexandra Kromus<br />
Foto: Bwag/Wikimedia<br />
Municipal housing, 1920ies<br />
Vienna City Hall<br />
rentals in laboratories with basic equipment for<br />
life-science start-ups.<br />
Often enough, the appointment of top international<br />
scientists to positions in Austria fails because<br />
of a seemingly banal obstacle: The life partners or<br />
spouses of the potential candidates do not find adequate<br />
employment opportunities.<br />
The Dual Career Service Support of the Vienna Science,<br />
Research and Technology Fund has closed this<br />
gap, attending to the interests of top researchers’ life<br />
partners in terms of adequate professional perspectives.<br />
At the beginning of 2018, Vienna and Vancouver<br />
signed a cooperation agreement in the field of green<br />
building. "Affordable housing" was the first priority<br />
identified in this context. Pilot projects involving innovative,<br />
affordable and carbon-neutral housing are being<br />
implemented in both cities. Wood, a building material<br />
which is popular in both Canada and Austria, is to play<br />
a special role in this context.<br />
<strong>2019</strong> marks the 100th anniversary of the days when<br />
"Red Vienna" saw its inception. The era was not only<br />
characterised by special features such as, amongst other<br />
things, communal housing estates or public indoor and<br />
outdoor pools which still exist today, but also by a new<br />
underlying approach: At the time, the focus was on an<br />
integration of cultural, technological and social innovations.<br />
Today, administration and politics are once<br />
again faced with major social, technological and economic<br />
upheavals. Against this backdrop, Vienna aims to<br />
ensure that all inhabitants of Vienna benefit from progress<br />
through even better quality of life and that no one<br />
is left behind - especially in the context of digitalisation.<br />
The Business and Investment Magazine <strong>brandannual</strong> 51
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