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brandannual 2019

The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.

The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.



This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.

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Women Leadership Forum<br />

An Initiative of<br />

2018<br />

FRAU.MACHT.INNOVATION<br />

Fotos: Katharina Schiffl<br />

The European Brand Institute invited in cooperation<br />

with Novomatic, US Embassy, ÖBB,<br />

T-Mobile, Croma, A1 Telekom and UNIDO to the<br />

Novomatic Forum on 18 September 2018 for the<br />

6 th WOMEN LEADERSHIP FORUM.<br />

Under the motto "FRAU.MACHT.INNOVATION“,<br />

initiator Renate Altenhofer welcomed over 200<br />

participants to this year's exclusive networking<br />

event. Led by the charming moderation of Sonja<br />

Kato, national and international decision-makers gave<br />

professional and personal insights into the challenges<br />

of female leadership in times of digitization, disruption<br />

and artificial intelligence.<br />

Especially inspiring was the keynote by Mossi Princess<br />

H.R.H. Abze Djigma, founder of the MAMA-light<br />

Initiative and AbzeSolar, who is passionately committed<br />

to women and young people in developing countries<br />

as well as sustainable and affordable energy. Her<br />

statement: "My sisters together we are strong! We have<br />

to stick together, support each other! Do not wait until<br />

someone offers you something - it's up to you ".<br />

Michaela Burger, Senior Vice President Transformation<br />

Office & Innovation at Swarovski, the second<br />

most valuable brand corporation in Austria, explained<br />

that "the industrial grinding machine was also disruptive<br />

technology", linking tradition with innovation.<br />

Together with Ulrike Huemer, CIO City of Vienna,<br />

Mariana Karepova, President Austrian Patent Office,<br />

78 <strong>brandannual</strong> The Business and Investment Magazine<br />

Robin Dunnigan, H.R.H. Princess Abze Djigma, Renate Altenhofer

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