brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Innovation<br />
Fotos: IST Austria/Nadine Poncioni<br />
IST Austria was established by the federal government of<br />
Austria and the state government of Lower Austria and was<br />
inaugurated in 2009. Following the implementation of the<br />
ambitious development plan, about 90 research groups will<br />
be working in a highly modern environment by 2026, modeled<br />
after international examples such as the Max Planck institutes,<br />
ETH Zurich, and the Weizmann Institute of Science. President of<br />
IST Austria is Thomas A. Henzinger, a leading computer scientist<br />
and AAAS, ACM and IEEE Fellow. www.ist.ac.at.<br />
industry. A range of measures is available to help translate<br />
research results into product ideas that the Institute<br />
can commercialize through licensing and the support<br />
of startups. The TWIST program facilitates exchanges<br />
with industry, works with founders, and helps researchers<br />
interested in joining industry or startups make<br />
career decisions.<br />
IST CUBE<br />
While business angel activity has grown over recent<br />
years and a range of government grants are now available,<br />
institutional equity investors addressing the seed<br />
and early stage segments are still rare in Austria. IST<br />
Austria and together with an investment partner took a<br />
significant step towards closing this gap and improving<br />
the situation for young tech-based founders who plan to<br />
host their ventures in Austria: they partnered to set up<br />
IST CUBE, a new investment platform that supports the<br />
creation and development of tech startups. IST CUBE<br />
funds startups from technology-based founders in and<br />
outside of Austria. IST CUBE invests in advanced technology<br />
companies, many of which are derived from academic<br />
research, and will help successful founders to<br />
generate viable business models, form strong teams, and<br />
develop their ventures, all with the goal of becoming<br />
global leaders in their fields.<br />
IST PARK<br />
The project to build a science and technology park for<br />
research-intensive enterprises adjacent to the IST<br />
Austria campus is moving ahead. Multiple buildings<br />
providing offices, lab space, and advanced technical<br />
infrastructure will be available in the near future. Until<br />
then, IST Austria is renting out office space in Lab Building<br />
West to future residents of IST Park.<br />
The Business and Investment Magazine <strong>brandannual</strong> 53
Change language