brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Sports for Life<br />
an initiative of<br />
SPORTS<br />
FOR LIFE _<br />
SPORTS<br />
FOR GOOD!<br />
Aspiring<br />
Fotos: David Zirngast<br />
soccer players at the SFL camp with Stefan Schwab<br />
SPORTS FOR LIFE! is a socially and economically engaged initiative of former athletes and the<br />
European Brand Institute. SFL! wants to promote sports in the economy and in society and,<br />
above all, bring children and young people back to the sports field – most likely outside! Team<br />
sports are very important for children of that age because they learn that it doesn‘t matter which<br />
ethnic group or religion you belong to. They teach children self-confidence, respect and other<br />
important traits for their future life.<br />
Thanks to the excellent cooperation with numerous<br />
sponsors and supporters in the local<br />
regions of the Starcamps throughout but also<br />
with great support of other authorities, the<br />
children are offered a great atmosphere every time.<br />
Top training equipment, trained coaches and at least<br />
one active professional football player as a guest in<br />
each camp. Through this valuable collaboration, it is<br />
possible to offer the Starcamps from just € 119,– an<br />
absolute top price for any comparable camp. Since<br />
2006, the Austrian Players' Union (Vereinigung der<br />
Fußballer, VdF) has been running the Starcamps<br />
with various partners and since then they have successively<br />
expanded them.<br />
Bruno Gala<br />
The Bruno Gala is a prestigious event that takes place<br />
once a year in Vienna and honors footballers and coaches<br />
from the domestic league or Austrians abroad. As<br />
part of this invitation-only event, the donations will<br />
allow socially disadvantaged children to attend a Starcamp.<br />
Together, the Players‘ Union and SPORTS FOR<br />
LIFE! promote sport activities in Austria and make<br />
them more present. The 22. Bruno Gala took place in<br />
the Wiener Volkstheater on 3rd of September 2018.<br />
With the Starcamps, that take place every summer,<br />
SPORTS FOR LIFE! takes a big step towards "making<br />
sports a part of children‘s daily life". Children aged<br />
7–14 years will spend five days playing football and<br />
62 <strong>brandannual</strong> The Business and Investment Magazine
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