brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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UNIDO<br />
Foreword<br />
Innovation through<br />
creativity and branding<br />
Strengthening creative industries<br />
LI Yong<br />
for inclusive<br />
Director General of the United Nations Industrial<br />
and sustainable industrial development<br />
Development Organization (UNIDO)<br />
Foto: UNIDO<br />
Worldwide, activities broadly related<br />
to creativity, including branding,<br />
account for almost 10% of global<br />
GDP. To enhance the capacity of<br />
developing countries to benefit from global<br />
trade, UNIDO provides support to its member<br />
states to strengthen the production of national<br />
and regional products. Branding has been of<br />
increasing importance as it enhances competitiveness<br />
and drives economic growth.<br />
UNIDO is unique: the Organization, mandated<br />
to promote Inclusive and Sustainable<br />
Industrial Development (ISID), is using innovative<br />
approaches to integrate and scale up the<br />
impact of its interventions. In terms of branding,<br />
UNIDO has piloted several approaches,<br />
which were recognized internationally, and<br />
is now in a position to offer a wide array of<br />
technical cooperation services to maximize<br />
the positive impact of creativity and branding<br />
for developing countries in their global interactions.<br />
Of great importance is the recognition of a<br />
creative eco-system, which nurtures and fosters<br />
innovation and creativity. In its essence,<br />
this is similar to the inclusive and innovative<br />
INCLUSIVE AND SUSTAINABLE<br />
partnership INDUSTRIAL approach DEVELOPMENT that UNIDO applies<br />
at country level through its Programme for<br />
Country Partnership (PCP) – a multi-stakeholder<br />
country-level partnership model that<br />
links efforts of the respective government,<br />
United Nations agencies, the business sector,<br />
global environmental financing mechanisms<br />
and financial institutions.<br />
Innovation, through creativity and branding,<br />
is essential to attain the objectives of the<br />
2030 Development Agenda and its 17 Sustainable<br />
Developments Goals (SDGs), and especially<br />
Goal 9 on infrastructure, innovation,<br />
and sustainable industrialization.<br />
The Business and Investment Magazine <strong>brandannual</strong> 9
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