brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Uruguay<br />
Greetings<br />
Uruguay, a world<br />
tech champ<br />
H.E. Bruno Javier Faraone Machado<br />
Ambassador of Uruguay to Austria,<br />
Czech Republic, Hungary and Slovakia<br />
Uruguay is appreciated for its balanced politics<br />
and economy. Everyone, from international<br />
rating agencies to companies<br />
which have chosen it as a base, agrees that<br />
Uruguay has “trained hard” to the most rigorous<br />
standards over the last ten years to become the<br />
logistics and tech hub of South America.<br />
In fact, the United Nations recently added<br />
Uruguay among the most advanced countries<br />
in electronic government, being the only Latin<br />
American State to achieve this milestone.<br />
The country has outstanding connectivity and<br />
internet penetration. Ninety percent of households<br />
have access to fiber optic internet with a<br />
speedy downstream and it is the only country in<br />
the world to provide all school children with free<br />
laptops and it’s a worldwide example of how to<br />
incorporate technology into education.<br />
The nation is an unquestioned leader in communications.<br />
In 2016 the International Telecommunication<br />
Union named Uruguay the most<br />
advanced Latin American nation in ICTs. The<br />
country with just over 3.4 million people, is home<br />
to a community of more than 600 tech companies.<br />
A significant increase in data traffic speed<br />
combined with free trade zones, shared service<br />
centers and attractive benefits means Uruguay is<br />
number one in Latin America for e-services. No<br />
wonder over 400 companies are choosing to make<br />
Uruguay their base from which to service the rest<br />
of the region.<br />
Uruguay is part of the D9-alongside Canada,<br />
South Korea, Estonia, Israel, New Zealand, Portugal,<br />
Mexico and the United Kingdom-, the most<br />
advanced countries in the world in matters of<br />
development and digital government.<br />
Thanks to Plan Ceibal, the country's pioneering<br />
take on the One Laptop per Child initiative,<br />
Uruguay became the first in the world to provide<br />
laptops to every single child and teacher in every<br />
primary and secondary schools in the public<br />
sector. Access to technology and knowledge has<br />
become universal.<br />
Plan Ceibal started in 2007. Since 2015, Plan<br />
Ibirapitá provides free tablets and internet access<br />
to elderly people on low incomes. Now Plan Butiá<br />
aims at the development of robotics.<br />
Welcome to Uruguay, a country to invest, work<br />
and live in.<br />
Foto: Embassy of Uruguay<br />
The Business and Investment Magazine <strong>brandannual</strong> 41
Change language