brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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EU BRAND TALK<br />
EU<br />
an initiative of<br />
BRAND<br />
TALK<br />
On the occasion of the Austrian Presidency<br />
of the Council of the European Union, on<br />
Wednesday, 21 st November 2018, in the<br />
run-up to the BRAND [LIFE] AWARD of<br />
the EU BRAND TALK took place under the<br />
motto "Starke Marken braucht das Land".<br />
President Chancellor Sebastian<br />
Kurz emphasized in his video message<br />
the offensive location policy of the<br />
EUCouncil<br />
Fe deral Government: "For a successful<br />
business location, of course, it also needs strong<br />
brands that are known and successful all over the<br />
world, for Europe and especially for Austria, a country<br />
with 60% export quota."<br />
In his opening remarks, Novomatic CEO Harald<br />
Neumann pointed to the great importance of strong<br />
brands for the Austrian<br />
economy: "Strong<br />
brands are also ambassadors<br />
for the countries<br />
they come from and are<br />
proof of the innovative<br />
power of companies."<br />
Margarete Schramböck,<br />
Federal Minister for<br />
Digitization and Business Location and Gerhard Hrebicek,<br />
President European Brand Institute discussed<br />
the valuable contribution of brands to strengthening<br />
and securing Austria as a business location.<br />
“Digitiza tion is a key topic for<br />
the future and major brands<br />
are also pioneers in this field.”<br />
Margarete Schramböck,<br />
Federal Minister for Digitization<br />
and Business Location<br />
Sonja Kato, FM Schramböck and Gerhard Hrebicek in conversation<br />
"National brands, like our leading companies, are a<br />
decisive factor and the driving force in positioning<br />
and marketing Austria in international competition,"<br />
emphasizes FM Margarete Schramböck. “Digitization<br />
is a key topic for the<br />
future and major brands are<br />
also pioneers in this field.”,<br />
FM Schramböck added. "Digitization<br />
offensive also needs<br />
a brand initiative," clarifies<br />
Gerhard Hrebicek, "because<br />
in a digitized world, the<br />
brand creates trust among<br />
customers, investors and in society."<br />
"Brands of the future must show heart, brain and<br />
attitude", so the pleading of brand philosopher Robert<br />
Seeger. In the concluding podium discussion led by<br />
Fotos: Ludwig Schedl<br />
76 <strong>brandannual</strong> The Business and Investment Magazine
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