brandannual 2019

Romania
Greetings
Brands are an important
asset in today’s world!
H. E. Bogdan Mazuru
Ambassador of Romania to Austria
A
brand became a tremendous important asset
in our today’s world. People are more and more
attracted by a branded product or service,
because these are associated with quality,
competitiveness, manufacturer commitment and not
least a sort of social recognition for the buyer. That’s
why we have to take care of this concept, to keep its
purity and to expand its areas of action. iconvienna
Brand Global Summit, by choosing this subject in the
center of this year debate, makes this possible. We
have to congratulate them for creating a platform for
discussions and cooperation on brand issues and to
wish them all the best ahead.
Romania is aware of a brand power and encourages
its business environment in developing competitive
products and services able to compete on global
markets, aiming to become one of tomorrow’s well
known brands. Innovation and research are stimulated
through subsidies, incentives and fiscal facilities,
companies are stimulated through tax exemption to
reinvest their profits in technological development and
to raise their competitiveness, new businesses are stimulated
with founds to be created through Start-up
national program or ICT sector is stimulated to grow
through fiscal facilities for its employees. We need to
preserve our old national brands, like Dacia from automotive
industry, to empower the newest one, like Bitdefender
from ICT antivirus industry, or to support the
development of new entries, like UiPath, the Romanian
unicorn from software robots industry.
Holding the Presidency of the EU Council during
the first half of 2019, we extended this goal of raising
SMEs competitiveness from national to European
level. EU member states cooperation in finding the best
solutions for competitive products and services will
bring prosperity to our citizens and developing regional
brands will offer sustainable growth to Europe.
In 2019 Romania will also have the opportunity
to empower its country touristic brand through Sibiu
European Gastronomic Region initiative. Only eight
regions from Europe had so far the privilege to receive
this very special distinction. Tourists, from all over
the world, will have the opportunity to discover traditional
food, local products and customs, magic places
and landscapes through more than 500 events related
to gastronomy which will take place in Sibiu county
all over the year.
We invite you in Romania, to discover our country
and our people or to do business with them, to help
building new brands or to develop the existing ones.
Foto: Romanian Embassy
The Business and Investment Magazine brandannual 35