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Cultural Identity Politics <strong>in</strong> the (Post-)Transitional Societies<br />
titles rather than foreign ones. Th ese diff erences <strong>in</strong> cultural consumption trends are<br />
<strong>in</strong>trigu<strong>in</strong>g and show the multiplicity of value orientations that call for further research.<br />
Th e role of <strong>in</strong><strong>format</strong>ion and communication technologies is important for the<br />
development of new cultural expressions, new cultural practices and new forms of<br />
participation which are especially important <strong>in</strong> the context of the development of<br />
niche cultures. Th rough niches selected Croatian cultural content fi nds its trajectories<br />
towards global cultural fl ows, but this option is not used to its fullest. In addition, new<br />
spaces of cultural development open up, new options of cultural identifi cation evolve<br />
that are more and more distanced from the homogeneous identitarian model that put<br />
national culture to the fore and these are mov<strong>in</strong>g towards a more heterogeneous model<br />
that <strong>in</strong>cludes a broader range of cultural <strong>in</strong>teractions and exchanges. However, what is<br />
evident is the strong <strong>in</strong>fl uence of the global culture <strong>in</strong>dustry, particularly from the US,<br />
and this raises the question of dom<strong>in</strong>ation of another type of homogeneous identitarian<br />
model. Although the <strong>in</strong>terpretations and usage of global cultural objects at the local<br />
level are diversifi ed and have to be taken <strong>in</strong> a multidimensional way, their dom<strong>in</strong>ance<br />
asks for better policies for local cultural production and distribution.<br />
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