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activities of oil companies.
Oil sector is a top industry for Russia and a big player in
business relations worldwide. I would like to proceed with the
discussion of “learnt lessons” within this globally important
context. But there a lack of research on sustainability reporting
and accounting. Most of the prior studies were empirically
oriented to the context of Western developed countries. Too
few publications are available from the context of Russia and
leave a demand for an in-depth study.
The research question is “How practice of sustainability
reporting is developed in oil industry in Russia?” Context of
Russian oil industry is though too comprehensive. I would
like to research deeper into one case which is meaningful for
the context, and give rich descriptions provided by content
analysis techniques and field observation. I have chosen the
biggest Russian company - Rosneft Oil Company - as the case
for the study. The purpose of the research thesis is, firstly, to
find out what and how the oil industry of Russia reports about
utilizing publicly available sustainability reports of a chosen
case company, and, secondly, to understand the company’s
motivations and opinions about sustainability reporting
practice. This study contributes to sustainability reporting
practice research literature.
18:03
The employee as eco-moral self – the new objective of HRM?
Skoglund, Annika
KTH, INDEK, Stockholm, Sweden
Human resource management (HRM) has since its introduction
played a constitutive role in the co-production of subjectivity
by employees (Townley 1998:199). By pathologizing ambition,
engagement and an abundance of presupposed dormant
capabilities of the employee, HRM has been deployed
to establish the company as a space for prophylaxis and
private fulfilment. However, in the wake of an accelerating
discourse on environmental problems and in particular climate
change, employees have introjected expert opinions and
Environmentalist ideas and turned an ethical gaze towards
the operations of their employer. HRM has subsequently been
confronted by new wishes and hopes of employees, by which
their engagement in environmental problems needs to be
considered and governed within the company as one of those
modern spaces where the private self is produced by neoliberal
regimes (cf. Rose 1999b). The question is how subjectivity is
co-managed by CSR, Sustainable Management and HRM?
How do these parallel and sometimes intermingling discourses
conflate and support each other? To answer this question
I present a discourse analysis of practitioners’ literature
within these fields. The analysis traces the governmental
techniques that enfold, by outlining those different means
by which ‘government’ is linked to the governed, coupled
with how employees receive help to help themselves with
different objectives, often one aiming to optimize the vitality
of the population. I thus apply a theoretical lens inspired by
late Foucauldian work, especially his last lectures on liberal
rule and biopolitics, ‘Society must be defended’(Foucault
1997/2008) and ‘The birth of biopolitics’ (Foucault
1979/1994). One of the preliminary conclusions is that HRM
is relocated with CSR as an ‘ethico-politic’ (Rose 1999a:170)
aspiration that strives to appropriate the possible critique of
the employee and turn it into a core value of the company
itself. As can be observed in the literature, this enforces the
company as a vessel of environmental friendly virtues, made
possible by how employees are facilitated to act as relays,
helped to constitute themselves as eco-moral selves, willing to
co-constitute the company as eco-ethico-politically correct.
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18:04
Shaping the (sustainable) citizens of tomorrow: an act of csr or
hrm?
Karrbom Gustavsson, Tina 1 ; Hallin, Anette 2 ; Dobers, Peter 3
1 Royal Institute of Technology /KTH, Dep. of Real Estate
and Construction Management, Stockholm, Sweden; 2 Royal
Institute of Technology /KTH, Dept. of Industrial Economics
and Management, Stockholm, Sweden; 3 Mälardalen University,
Division of Sustainable Development, Working Life and
Management, Västerås, Sweden
”A new urban district – Stockholm Royal Seaport – is
developing in eastern Stockholm by the Royal National Urban
Park. Here, modern architecture and environmental thinking is
being combined, creating a new vibrant district for sustainable
living, business and recreation.” (Quoted from: http://www.
stockholmroyalseaport.com/ : January 28th, 2011.)
A call for change, for example on increased social integration,
less poverty, improved health, increased use of public
transportation, CO2-reduction and increased energy efficiency,
is often addressed by a future vision – five, ten, twenty, fifty or
so years from the present. A current Swedish example is the
vision for Stockholm Royal Seaport. In 2030, Stockholm Royal
Seaport is to be completed as a state-of-the art sustainable
waterfront urban district. By then, 10,000 new dwellings and
30,000 new office spaces will be built in the currently brown
field industrial area of 236 hectares in Stockholm, the capital
of Sweden. The future citizens and visitors of Stockholm Royal
Seaport are expected to engage in a healthy and sustainable
lifestyle.
Already many different organizations are engaged in
formulating and distributing (i.e. co-creating) the vision of
Stockholm Royal Seaport, and this way, they participate in
the process of shaping the expected ideal life style of future
citizens and visitors in the area. In this paper we map these
organizations and explore their own life style-values as
expressed on their homepages. The overall question is whether
today’s creators, prescribers and managers of tomorrow’s
life style ideals and expected human behaviors take social
responsibility seriously. Do they live as they learn? Hence,
this study explores the overlap between Human Resource
Management (HRM) and Corporate Social Responsibility
(CSR) in the shaping of the (sustainable) citizens of tomorrow.
18:05
Making the disabled able in the age of Corporate Social
Responsibility - Practice and discourse on sustainability in
employability-promotion
Concha-Ferreira, Ignacio
Stockholm university, School of business, Organization and
management, Stockholm, Sweden
Contemporary business ethics and strategic CSR is finding
innovative driving force by tapping into discourse about
the active society and of so called social sustainability. CSR
is a key in managing unemployment and ”empowering”
the unemployed into self-managing and entrepreneurial
selves. In this paper an ongoing study on three cases of
CSR-programs aiming at employing disabled individuals is
presented. The purpose of this empirical study is to map out
and analyze the organizational interplay the participants in
the CSR-programs live and act in, as they are empowered
to pursue employability. Drawing on Foucault the intention
is to analyze data within a framework that illuminates
the regulating and disciplining mechanisms underpinning
discourse on normality, employability, CSR and sustainability.
Three perspectives can be highlighted in this study – the
perspectives of the participants of the CSR-programs, the
implementation perspective (HRM) and the business culture/