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enterprise actors in their scaling ambitions. The focus here is<br />

placed on the aspect of raising financial resources for the social<br />

enterprises. The paper identifies the fundability gap <strong>and</strong> the<br />

chain of evidence that is needed prior to successful resourcing<br />

for faster growth. The researchers are convinced that the action<br />

research approach is a key factor in enabling the co-creation of<br />

a scalable solution. Key words: social entrepreneurship, HGV,<br />

BOP, health kiosks, ownership<br />

10:10<br />

Experiences from a soci(et)al entrepreneurship project in<br />

Ug<strong>and</strong>a<br />

Henricson, Kristina<br />

Chalmers University of Technology, Göteborg, Sweden<br />

Educating <strong>and</strong> promoting entrepreneurship is an increasingly<br />

common way of improving economies <strong>and</strong> helping less<br />

developed countries to reach a higher st<strong>and</strong>ard of living. The<br />

students of Chalmers School of Entrepreneurship initiated<br />

a project within social entrepreneurship in Ug<strong>and</strong>a in 2007.<br />

The basic idea was to establish an incubator <strong>and</strong> in addition<br />

share knowledge in entrepreneurship with the people of the<br />

village Bubulo. The incubator was powered with solar panels<br />

placed on the roof of the incubator <strong>and</strong> would give opportunity<br />

for locals to work also during dark hours of the day. Success<br />

factors <strong>and</strong> success dimensions on which projects are evaluated<br />

have been discussed widely in literature together with the<br />

analysis of the perceptions of coordinators of international<br />

development projects in Sub-saharan Africa (Diallo 2004,<br />

Gow 1988). This paper aims to tell the story from another<br />

perspective through this specific societal initiative. It aims to<br />

show how the different stories <strong>and</strong> desires of the actors have<br />

come together <strong>and</strong> created something new over time. Through<br />

the individual stories from different stakeholders it is possible<br />

to underst<strong>and</strong> why the original idea had to be adjusted to the<br />

new context <strong>and</strong> what opportunities this change brought. The<br />

paper also deals with the challenge of the expectations <strong>and</strong><br />

ideas we have of others, put in the context of this project.<br />

What can we learn from the meeting between the students<br />

<strong>and</strong> locals? Trying to take the perspective of our unconscious<br />

expectations <strong>and</strong> dem<strong>and</strong>s into consideration <strong>and</strong> include them<br />

in the analysis of the interviews with different stakeholders<br />

(Mullings 1999). The last part deals with some reflections<br />

of what the project contributed with <strong>and</strong> what we can learn<br />

from what was shared in the interviews. The paper is based<br />

on a case study which will not be telling one objective truth<br />

but rather different narratives presenting the various views of<br />

the events (Dawson <strong>and</strong> Buchanan 2005). Data was mainly<br />

collected through interviews in August 2010 but the case has<br />

been studied continuously since 2007. By analyzing the case<br />

with a narrative approach it will be possible to also include the<br />

author’s own narrative as one of the voices describing what<br />

happened <strong>and</strong> including the underst<strong>and</strong>ing of how that might<br />

affect the interpretations made (Czarniawska 1999, 2004).<br />

10:11<br />

Shifting entrepreneurial strategies to facilitate change <strong>and</strong><br />

societal benefits<br />

Andersson, Lena; Sundin, Elisabeth<br />

Linköping University, Department of Management <strong>and</strong><br />

Engineering, Linköping, Sweden<br />

Soci(et)al entrepreneurship is on both the political <strong>and</strong> the<br />

public agenda <strong>and</strong> has been for some years. Research into<br />

soci(et)al entrepreneurship has become a common topic<br />

on conference <strong>programme</strong>s. One of the reasons for this is<br />

the sometimes vivid debate regarding how to define <strong>and</strong><br />

demarcate soci(et)al entrepreneurship. Soci(et)al intentions is<br />

often regarded as the lowest common denominator of soci(et)<br />

al entrepreneurial ventures, <strong>and</strong> delimitations often position<br />

soci(et)al entrepreneurs versus market related entrepreneurship.<br />

In the Sc<strong>and</strong>inavian countries, soci(et)al entrepreneurship is in<br />

an early state both in terms of theory <strong>and</strong> practice. Concepts<br />

<strong>and</strong> models used within the research field have their origins<br />

in other parts of the world <strong>and</strong> in other times. Thus, it is of<br />

importance to gain better knowledge of soci(et)al entrepreneurs<br />

<strong>and</strong> entrepreneurship within this particular context. This can<br />

be done by finding <strong>and</strong> presenting cases from these countries.<br />

The case presented in this paper is about how a Swedish<br />

municipality establishes a new arrangement for facilitating<br />

growth <strong>and</strong> encouraging entrepreneurship in local businesses.<br />

Entrepreneurship can be read into this case in more than one<br />

way, concerning both theory <strong>and</strong> practice:<br />

(1) The local businesses in focus of the municipal interest<br />

are regarded as entrepreneurial when engaged in growth<br />

enhancement.<br />

(2) A new organization apart from the ordinary municipal<br />

administration is constructed to facilitate the arrangement.<br />

(3) The individuals recruited to enact new organization,<br />

labelled ”industry developers”, are selected based on<br />

their experience with <strong>and</strong> background in for-profit<br />

companies, bringing their ideals of market based models of<br />

entrepreneurship with them. When articulating their motives<br />

of engaging themselves as municipal employees, however, they<br />

emphasize the societal benefits of making a difference for the<br />

local entrepreneurs.<br />

(4) The new organization is regarded as a means of changing<br />

the municipal bureaucracy <strong>and</strong> the industry developers has an<br />

ambition of acting as intrapreneurs.<br />

In this paper, the new organization is described <strong>and</strong> the<br />

industry developers’ ways of arguing <strong>and</strong> acting is elaborated in<br />

terms of entrepreneurship. The results point to the many faces<br />

of entrepreneurship, showing how one <strong>and</strong> the same person<br />

can assume several entrepreneurial roles as well as how the<br />

entrepreneurial strategies of one person or organization tend to<br />

change over time <strong>and</strong> space.<br />

10:12<br />

On the dark side of societal entrepreneurship - the case of<br />

public promotion of small businesses<br />

Johansson, Anders W<br />

Linnéuniversitet, Ekonomihögskolan, Växjö, Sweden<br />

As discussed by Johannisson e al (forthcoming) societal<br />

entrepreneurship typically take place in the intersection<br />

between different sectors of the society. For example New<br />

Public Management can be seen as an entrepreneurial initiative<br />

to translate management principles from the private sector<br />

into the public sector. Entrepreneurship policy can be seen as<br />

such an entrepreneurial act stemming from the public sector<br />

with a main focus to promote private businesses. The public<br />

sector is acting by way of producing policy programs as<br />

well as allocating financial resources to carry through these<br />

programs. Each year about 10.000.000.000 SEK is spent on<br />

direct measures to promote entrepreneurship (Lundström,<br />

fortcoming) in Sweden alone. Many of the policy text departs<br />

from the presumption that the allocators of financial resources<br />

have a capacity to ”pick the winners” (Johansson, 2009)<br />

which means that they can discern where public money best<br />

could be spent on private businesses in order to make them<br />

grow <strong>and</strong> as a result the whole society will be gain by way<br />

of a faster growing economy. Much research resources have<br />

been allocated towards evaluations of policy programs. The<br />

aim of this paper is to summarize the most important findings<br />

about the effects in one branch of programs, programs directed<br />

towards advising small businesses. Much of previous studies,<br />

especially rigorous evaluations, shows no or only marginal<br />

effects of these policy programs. Some studies even indicate<br />

negative correlations between measures <strong>and</strong> expected results.<br />

89

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