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24:02<br />

Organizational linkages in an investment program<br />

Ruuska, Inkeri1 ; Turkulainen, Virpi2 ; Brady, Tim3 1Aalto University School of Science, BIT Research Centre,<br />

Espoo, Finl<strong>and</strong>; 2Aalto University School of Science,<br />

Department of Industrial Management, Espoo, Finl<strong>and</strong>;<br />

3University of Brighton, The Freeman Centre, Brighton, United<br />

Kingdom<br />

The paper focuses on knowledge integration in an investment<br />

program of an oil company to develop production capacity to<br />

enter a new market: biofuels. The program consists of series<br />

of projects – to develop the technology to produce renewable<br />

diesel fuels, to set up the first commercial production facility<br />

to establish the viability of the technology, to build the second<br />

plant alongside the first plant to double capacity, <strong>and</strong> then<br />

to rapidly build two large-scale plants on a global basis. The<br />

program includes a major shift in the technology. We build on<br />

the idea that organizational linkages are critical for successful<br />

technological transitions, yet they have received very little<br />

attention in prior research (Taylor & Helfat, 2009). We focus<br />

especially on how managers can create the linkages in the<br />

organization <strong>and</strong> what type of tools exists for integrating<br />

the organization. We approach integration from information<br />

processing perspective (e.g., Galbraith, 1973; Tushman &<br />

Nadler, 1978). These are related to the structural influences of<br />

Taylor <strong>and</strong> Helfat (2009) that managers have on the linking<br />

activities. We divide the linking activities into three modes:<br />

impersonal, personal, <strong>and</strong> group modes (Galbraith, 1973;<br />

Van de Ven et al., 1976) <strong>and</strong> discuss them in the vertical <strong>and</strong><br />

horizontal dimensions in the organization as well as the links<br />

to potential external partners. Despite of posing significant<br />

costs to the organization (Galbraith, 1973; Lawrence &<br />

Lorsch, 1967), technological transitions often involve a high<br />

degree of interdependence between the new technology <strong>and</strong><br />

the required complementary assets, <strong>and</strong> hence, higher costs<br />

of coordination (Taylor & Helfat, 2009). The paper develops<br />

an integrating framework for underst<strong>and</strong>ing organizational<br />

linkages in the context of a major technological change. We<br />

develop further underst<strong>and</strong>ing on the structural organizational<br />

linkages that are required for successful technological change.<br />

The case is used to illustrate the different tools that managers<br />

have on managing the structural linkages. The paper is based<br />

on a single embedded-unit case study (Yin, 1990). We have<br />

conducted semi-structured interviews with 17 key actors:<br />

managers involved in the implementation of the strategy, <strong>and</strong><br />

project directors <strong>and</strong> project managers involved in the various<br />

development projects in the program <strong>and</strong> two persons from the<br />

external EPCM contractor company.<br />

24:03<br />

The need for knowledge integration in renewable energy<br />

innovation projects<br />

Vie, Ola Edvin<br />

NTNU, Dep. of Industrial Economica <strong>and</strong> Technolghy<br />

Management, Trondheim, Norway<br />

Norway has developed ambitious goals to become one of<br />

leading environment friendly energy nations. The establishment<br />

of Centres for Environment-friendly Energy Research (CEER)<br />

scheme is one of the main measures for addressing these goals.<br />

Based on the Description of the CEER scheme, innovation is<br />

a prominent component <strong>and</strong> one of the main goals with this<br />

scheme. The CEER scheme seeks to develop expertise <strong>and</strong><br />

promote innovation through focus on long-term research<br />

in selected areas of environment-friendly energy, in close<br />

cooperation between prominent research communities <strong>and</strong><br />

users like industry <strong>and</strong> public administrative bodies. It is<br />

expected that innovation <strong>and</strong> value creation will be generated<br />

mainly by the company partners, although another outcome<br />

of a centre’s activities may be the start-up of researchbased<br />

companies to commercialise ideas that fall outside<br />

the core areas of the company partners. However, since the<br />

announcement of the establishment of eight CEER centres in<br />

February 2009, it has become evident that challenges for the<br />

centres regarding innovation <strong>and</strong> commercialisation are more<br />

complex than expected <strong>and</strong> anticipated. In a report written<br />

by NIFU STEP, which review <strong>and</strong> analyse the eight CEERs’<br />

innovation <strong>and</strong> commercialisation strategies <strong>and</strong> activities, it is<br />

pointed out that the research communities is more accustomed<br />

to scientific publishing <strong>and</strong> PhD education than innovation<br />

activities, <strong>and</strong> that the intensity in collaboration between<br />

researchers <strong>and</strong> user partners like companies is very variable<br />

ranging from close collaboration on concrete research projects<br />

to lack of active participation. The main objective with this<br />

paper is to present a research project aiming to promote<br />

innovation in the Norwegian Centres for Environment-friendly<br />

Energy Research (CEER) by studying knowledge integration<br />

in practice. Applying the framework of Tell (2011), the<br />

main target with the empirical investigation is to underst<strong>and</strong><br />

the social interaction <strong>and</strong> knowledge integration between<br />

academics <strong>and</strong> people working in enterprises collaborating<br />

within a CEER. The key method will be in-depth case studies<br />

based on empirical data derived through qualitative interviews,<br />

observations <strong>and</strong> document analysis. At the end of this project<br />

we should have a better underst<strong>and</strong>ing of the knowledge<br />

integration process, which should enable us to identify best<br />

practice <strong>and</strong> improved design in the CEER scheme that enable<br />

the commercialization of innovations.<br />

24:04<br />

Strategic learning – conceptualization <strong>and</strong> measurement<br />

Sirén, Charlotta<br />

University of Vaasa, Department of Management, Vaasa,<br />

Finl<strong>and</strong><br />

Strategic learning literature advances the strategy research by<br />

considering strategizing as a process of organizational learning<br />

(Mintzberg <strong>and</strong> Waters, 1985; Thomas et al., 2001; Voronov,<br />

2008). While strategic learning has gained increased attention<br />

<strong>and</strong> a central role in the strategic management literature, we<br />

still know very little about the specific learning processes <strong>and</strong><br />

mechanisms underlying the phenomena (Voronov, 2008). Partly<br />

due to these unsolved theoretical issues <strong>and</strong> the fragmented<br />

nature of the research, there is a lack of empirical studies on<br />

strategic learning. Consequently, researchers (e.g. Easterby-<br />

Smith et al., 2000) have called for studies establishing a<br />

valid <strong>and</strong> reliable measure for it. To address this, this study<br />

develops a multidimensional underst<strong>and</strong>ing of the strategic<br />

learning concept <strong>and</strong> its sub-processes, develops an instrument<br />

to measure it, <strong>and</strong> validates the measurement model by<br />

using a quantitative survey data of 206 Finnish software<br />

firms. The study builds on the information processing view<br />

of organizational learning (Crossan et al., 1999; Huber,<br />

1991) <strong>and</strong> on Thomas, Sussman <strong>and</strong> Henderson´s (2001)<br />

strategic learning framework in developing the concept. Here,<br />

strategic learning is defined as an organization’s dynamic<br />

capability, consisting of its knowledge processes for creation,<br />

dissemination, interpretation <strong>and</strong> integration of strategic<br />

knowledge (Kuwada, 1998; Thomas et al., 2001). Thus, the<br />

strategic learning concept introduced here encompasses the<br />

cognitive processes of creative search <strong>and</strong> strategic sensemaking<br />

that have been addressed as missing elements in the<br />

dynamic capability research (P<strong>and</strong>za <strong>and</strong> Thorpe, 2009).<br />

The strategic learning measurement tool was developed by<br />

following on the normative scale development process. Four<br />

latent factors constituting the concept were identified <strong>and</strong><br />

multi-item scales for each constructs were developed. The<br />

item selection is based on literature review encompassing the<br />

131

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