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Welcome to NFF 2011 and to the Stockholm University School of Business. It is a great pleasure to welcome you all to the 21 st NFF-conference here at our beautiful campus at Kräftriket. There will be plenty of time for conversations with new and old colleagues during three intensive days with some 300 presentations organised in 30 different tracks. Colleagues from all facets of the academic discipline have answered our call for tracks and papers. This gives us a very interesting programme including research tracks in accounting, finance, entrepreneurship, marketing, organisation and management and tracks taking inspiring views on teaching and education. On behalf of the organising committee and the faculty of the School of Business I invite you to make the NFF 2011 a great conference. Jan Löwstedt Chair of the Organising committee NFF 2011 4
Conference theme The process of producing and teaching management knowledge involves much more than applying a certain method or theory. It is also a social process full of interaction between people in organisations, colleagues, students etc. According to the Nordic tradition in Business Administration, knowledge in the field of management is closely related to the day-to-day conduct in all aspects of managerial and organisational practices. In short, Business Administration is a practice about another practice. The aim of the 21 st NFF conference is to mirror this practice and the many challenging fields of research and education that researchers in business administration currently work in. The different sub disciplines of the subject (accounting, finance, marketing, organization, entrepreneurship etc.) as well as different research traditions and methodologies will be represented. In line with tradition the conference will gather a broad spectrum of researchers and teachers are represented, mainly from the Nordic countries. Conference sponsors Jan Wallanders och Tom Hedelius stiftelse - Handelsbanken Liber (Exclusive sponsor of Monday evening reception) Studentlitteratur 5
Page 1 and 2: School of Business NFF 2011 August
Page 3: Welcome to the 21 st NFF conference
Page 7 and 8: About Stockholm University School o
Page 9 and 10: Wednesday 9:30-10:30 Paper sessions
Page 11 and 12: Seminar room 3:240 Track 17: Nordic
Page 13 and 14: Seminar room 3:240 Track 17: Nordic
Page 15 and 16: Seminar room 3:240 Track 18: Sustai
Page 17 and 18: TRACK 1 - Perspectives on Service r
Page 19 and 20: TRACK 2 - The practice of services
Page 21 and 22: TRACK 3 - Brands & branding - conte
Page 23 and 24: 04:03 Cooperation and competition -
Page 25 and 26: TRACK 6 - Interdisciplinary perspec
Page 27 and 28: Wednesday August 24 13:30-15:00 08:
Page 31 and 32: 12:03 Entrepreneurial success: The
Page 33 and 34: Monday August 22 15:30-17:00 13:08
Page 35 and 36: 14:02 Art-based interventions in ex
Page 37 and 38: TRACK 17 - Nordic Practices of HRM
Page 41 and 42: TRACK 21 - Practicing restructuring
Page 43 and 44: TRACK 23 - Mergers & acquisitions:
Page 45 and 46: 24:08 Knowledge creation in multina
Page 49 and 50: TRACK 29 - Entrepreneurship educati
Page 51 and 52: Tuesday August 23 13:30-15:00 Works
Page 53 and 54: Abstracts 01:01 Service Systems as
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i.e. contractual arrangements estab
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innovation in different parts and c
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01:19 The buyer-seller paradox of p
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02:05 Managers in professional serv
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02:11 Cognitive distortion accounte
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as retailers internationalize, they
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integration, including communicatio
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03:06 Sensory positioning of metrop
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1995), customers as active co-creat
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are expressed from various directio
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04:09 Integrating government author
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introduced. In a strategic context
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its home turf of financial reportin
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of this analysis can also help to i
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08:06 Volatility, leverage effect a
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the recent financial crisis. The in
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10:04 From Time to Time: Time as a
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enterprise actors in their scaling
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innovations. Thus, the paper discus
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11:07 Feminist organisation studies
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area. Entrepreneurs who close down
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part of the owning family members l
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att tillväxt också kan definieras
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the Constitution of the Republic of
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to its strategic and operational pl
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integration particularly in the con
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projects (or even programmes). In p
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activities, strategy and inherent b
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Yet most CCT researchers with an in
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and provide potential for transform
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ICT has become a natural component
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(House et al. 2004), data based on
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intraorganizational perspective. To
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sometimes undesired social outcomes
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20:01 The subjugated authentic cham
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failure a personal failure has impo
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seven small firms and 19 larger pot
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23:04 Customer retention in cross-b
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24:02 Organizational linkages in an
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have studied the effect of environm
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typically considered as open innova
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26:05 Playing the Game Leveraging a
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modules. In the strict perspective
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etween 2006 and 2010. Key words: Re
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29:04 Societal entrepreneurship in
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Thus, activities up to this first t
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perspektiv på meningsfulla mål f
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observed that when lower and middle
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Russian part of the Barents Sea, th
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Author index *Presenting author A A
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Marianne, Ekman Rising 22:05 Markku
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