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sometimes undesired social outcomes in corporate management
of good health. Finally, my research intends to give voice to
organization leaders as any ”oppressed” individual, examine
how ”authentic leaders” are being receptive to the influencing
efficacy of social values that they involve to fabricate; and
how their identity and subjectivity of self become the first to
surrender to the ”panoptic” surveillance of the prescribed
managerial control. In NFF workshop I aim to draw scholarly
attention to the phenomenon that the controlling objective is
carried out and through the collective operation of shaping
”body” and ”health”; and mainstream writings assign
increasing influencing power to organization leaders in such
processes.
19:05
The political economy of news value and the commodification
of the general intellect
Thoren, Claes
Karlstad University, Information Systems, Karlstad, Sweden
Online, globalized commerce is fundamentally changing the
dynamics of physical space and social space, opening up the
market outside the enclosed area of focused marketing. Low
distribution costs, and the ability to cast off the inherent
limitations in stock and selection has become a lesser concern,
allowing for digitally virtualized industries to focus on a global
audience at a global scale. Today, in 2011, we can see this
change transforming the market for online news in the postindustrial
society. This transformation constitutes one part of
the larger transformation from manual labour to intellectual
labour that began in the early 1970’s. From the perspective
of the newspaper industry, many scholars agree that this ongoing
transformation offers many opportunities that may
even enhance the relevance of newspapers. This paper applies
Italian neo-Marxist thought, more specifically the concept of
immaterial labour, to online news in order to reconceptualise
the relationship between news production and consumption.
Using these theories, this paper offers a comprehensive way
of theorizing the commodification of user-generated content
and the role of the consumer in news production and news
value. Previous research has emphasized news value from the
newspaper organization’s perspective as news criteria; this
paper instead emphasizes the reader as instrumental in the
construction of news value, and furthermore how a social
exchange process such as reader’s attention and user generated
content brings about a new kind of immaterial labour. The
purpose of this paper is to provide a theoretical framework
for critically examining the commodification of online news.
Online news commodification is approached as the result of a
continuous, emergent reproduction of public discourse where
value is determined by the amount of remediation cycles a
piece of news is subject to during its lifespan, and how much
subsequent public attention is generated. In order to improve
understanding how the commodity of attention is constructed
and sold, the framework emphasizes the differences between
print and online news commodification. The result is a new
theoretical framework which outlines a) how the concept of
news value has evolved into digital news value; b) what factors
dictate online value; c) the role of immaterial labour and user
generated content in the production of that value.
19:06
Making the disabled able – Employability, employability
promotion and the making of the employable self in the age of
the active society
Concha-Ferreira, Ignacio
Stockholm university, School of business, Organization and
management, Stockholm, Sweden
Traditional welfare states’ manner of addressing and managing
unemployment and social exclusion has in the recent years
increasingly being about activating and empowering the
unemployed subject. What the contemporary, active, workfare
society expects is the unemployed to become a selfmanaging
and entrepreneurial self. So far few, if any students
of organizations have examined how people with disabilities
or with other special needs have increasingly come to the
attention of governments and corporations as a group whose
employability should be strengthened through empowerment
strategies and active measures. In this paper an ongoing study
on three cases of activation programs for disabled individuals
in Sweden, is presented. The purpose of this empirical study
is to map out and analyze the organizational interplay the
participants in these programs live and act in, as they are
empowered to pursue employability. Drawing on Foucault and
other critical scholars the intention is to analyze data within
a framework that illuminates the regulating and disciplining
mechanisms and discursive techniques underpinning
the imperative of the active self in the post-bureaucratic
organization and the popular idea of empowering/employing
deviant individuals .
The empirical study is currently in progress and consists of
three case-studies in Stockholm, Sweden.
(1) The corporation named MISA (http://en.misa.se/)
operates countrywide and has dealt with the empowering and
supporting people with disabilities into employability since
1994. MISA regularly cooperates with a host of NGOs, public
agencies, the city of Stockholm and other private corporations,
all of which simultaneously are MISA’s customers.
(2) Norwegian telecoms operator Telenor (http://www.
telenor.com) has for nearly a decade driven a by now rather
renowned social CSR-program named ”Open mind” , thru
which Telenor has managed to integrate disabled individuals in
the organization, first by means of an up till one year of nonpaid
internship (where the individual continues to have social
welfare-benefit or the like), and employing them.
(3) ICA is one of Scandinavia’s largest food retailers (http://
www.ica.se/Om-ICA/Eng-sektion/This_is_the_ICA_Group/).
In the end of 2009 ICA launched their CSR-campaign called
”We can do more”. This project has the purpose of recruiting
between 500-1000 disabled individuals during a two year
period.
19:07
Making up the responsible gambler - organizing self-control
education and responsible gaming equipment in the Swedish
gambling market
Alexius, Susanna
Stockholm University and Stockholm School of Economics,
Score, Stockholm, Sweden
How is responsibility (re)constructed and (re)distributed
amongst market actors? This empirical paper contributes
to our understanding of consumer responsibilization by an
analysis of attempts to shape rational, responsible consumers
in the contested Swedish gambling market. Twenty years ago,
there was no fuzz about responsible gaming. It simply didn’t
exist. Today, since the early 2000s, in Sweden only, there are
thousands of organizations engaged in daily activities with
a common purpose: to make up the responsible gambler, a
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