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are expressed from various directions in the room, it gives the<br />

impression that many different actors oppose the suggestion.<br />

”Playing with the agenda”, illustrates for instance how firms<br />

with few delegates try to influence the agenda to enable them<br />

to participate in all relevant discussions. A third set of tactics,<br />

”Discursive play”, is used to legitimate suggestions, <strong>and</strong><br />

to reach or block a decision. E.g., technological arguments<br />

<strong>and</strong> system dependencies are used to defend or condemn<br />

suggestions <strong>and</strong> to delay the discussion: Some delegates argued<br />

at several occasions that they needed to check technological<br />

aspects suggested in a session <strong>and</strong> that the decision must be<br />

postponed. Overall, the findings show how attendants use<br />

the arguments of the common good to simultaneously pursue<br />

the interest of their organizations; the hidden agenda of coopetition.<br />

04:03<br />

Cooperation <strong>and</strong> competition – examples from Icel<strong>and</strong><br />

Hannibalsson, Ingjaldur 1 ; Steinthorsson, Runolfur Smari 2<br />

1 University of Icel<strong>and</strong>, School of Business, Reykjavik, Icel<strong>and</strong>;<br />

2 University of Icel<strong>and</strong>, School of Business, Reykjavík, Icel<strong>and</strong><br />

In Icel<strong>and</strong> there are many examples of cooperation between<br />

competitors. What could be the explanation? Too what extent<br />

can the frequency of this phenomenon in Icel<strong>and</strong> be explained<br />

by the limitation of resources <strong>and</strong> lack of skills. To what<br />

extent can this coopetition be seen as a result af the small<br />

population or the remoteness of the country. Is the coexistence<br />

of cooperation <strong>and</strong> competition higher in economies that are<br />

less developed or more advanced? Is this phenomenon more<br />

frequent in countries with more mature cluster activities than<br />

less? This paper deals with this questions based on following<br />

examples. One of the examples discussed in the paper is<br />

Icel<strong>and</strong>ic Shipping. The history of shipping in Icel<strong>and</strong> spans<br />

100 years. Hf. Eimskipafelag Isl<strong>and</strong>s (Eimskip) was established<br />

in 1914. In the shipping history there are many examples of<br />

both competition <strong>and</strong> cooperation, not least in maintaining<br />

services between Icel<strong>and</strong> <strong>and</strong> USA. Eimskip became the<br />

stronghold in the industry <strong>and</strong> had many bitter fights with the<br />

competitors, but has also at the same time been a cooperator<br />

Another example is from the financial sector that for most of<br />

the time in Icel<strong>and</strong> has been relatively small. During the sixties<br />

computerization of banking services had started in Europe. The<br />

Icel<strong>and</strong>ic banks were too small to computerize individually.<br />

In order to take part in this new development it was decided<br />

that a central computer center for all the banks was the only<br />

solution. This computer center was also to act as a clearing<br />

house for payments made by check speeding up all transactions<br />

involving checks. The third example is from the fishing industry<br />

as Icel<strong>and</strong>’s most valuable resource is the fishing ground around<br />

the country. The fishing sector developed in small fishing<br />

villages located around the country. Each company was small<br />

<strong>and</strong> had limited resources. As a consequence most of the fish<br />

processing firms established a joint company that was to take<br />

care of product development <strong>and</strong> marketing in foreign markets.<br />

For centuries Icel<strong>and</strong> has also had many sheep <strong>and</strong> the farms<br />

were small <strong>and</strong> isolated. Later small knitting <strong>and</strong> sewing<br />

factories were built all around the country. To process the wool<br />

into yarns is a relatively capital intensive <strong>and</strong> one company<br />

did produce all the yarns which was used in the country. That<br />

company which was also a major exporter always knew which<br />

colors it’s competitors were going to use when their product<br />

development started.<br />

04:04<br />

Coping with tensions in coopetition<br />

Tidström, Annika<br />

Department of Management <strong>and</strong> Organization, University of<br />

Vaasa, Vaasa, Finl<strong>and</strong><br />

Coopetition, or the simultaneous existence of cooperation <strong>and</strong><br />

competition, has recently gained increasing attention among<br />

scholars within strategic management (e.g. Rusko, 2010; Yami<br />

et al., 2010) <strong>and</strong> business network research (e.g. Tidström,<br />

2006). However, coopetition is still a new field of research <strong>and</strong><br />

at present we are only at the start of its investigation (Padula<br />

<strong>and</strong> Dagnino, 2007). Traditionally research within the business<br />

network approach has been focused on cooperation, <strong>and</strong><br />

therefore there is a need for more studies including competition<br />

(e.g. Cunningham, 2008).<br />

Coopetition consists of a continuous tension between<br />

cooperation <strong>and</strong> competition. In order for coopetition to be<br />

beneficial, it is important to cope with this tension. Although<br />

a few scholars within coopetition have elaborated on tensions<br />

(e.g. Bengtsson & Kock, 2003), there are scarce studies<br />

focusing on how to cope with it.<br />

The purpose of this study is to increase our underst<strong>and</strong>ing<br />

about how to cope with tensions in cooperation between<br />

competitors. Focus lies on types of tensions, the method or<br />

style of coping <strong>and</strong> outcome of coping as well as how all these<br />

are interrelated.<br />

The empirical part of the study is based on various studies of<br />

intercompetitor cooperation. Personal interviews have been<br />

used as a research method <strong>and</strong> the findings have been derived<br />

through content analysis.<br />

The findings of the study show that there are two general<br />

methods of coping with tensions: a) coping prior to the<br />

occurrence of a tension in order to avoid it <strong>and</strong> b) coping as the<br />

tension is perceived. Moreover it is possible to identify types of<br />

tensions, methods <strong>and</strong> outcomes of coping on several different<br />

levels: network, relationship, organizational, operational <strong>and</strong><br />

individual levels.<br />

The contribution of the study is twofold. From an academic<br />

perspective the findings contribute to research about interorganizational<br />

coopetition <strong>and</strong> more particularly how to<br />

cope with tensions related to the simultaneous existence of<br />

cooperation <strong>and</strong> competition. From a managerial perspective<br />

the findings of the study indicate different methods <strong>and</strong><br />

outcomes of coping with coopetition.<br />

04:05<br />

Development <strong>and</strong> change of cooperative interactions <strong>and</strong> coopetition<br />

strategies among competitors – Exploring change<br />

processes underlying a gradual development of the coopetition<br />

process<br />

Nisuls, Johanna<br />

Hanken School of Economics, Department of Management <strong>and</strong><br />

Organisation, Vasa, Finl<strong>and</strong><br />

The overall aim of this paper is to explore the establishment<br />

<strong>and</strong> development of inter-competitor cooperation <strong>and</strong> coopetition<br />

strategies from an experiential learning perspective.<br />

In order to reach this purpose the paper sets focus first at<br />

approaching current conceptualizations <strong>and</strong> empirical evidence<br />

of how <strong>and</strong> why the content of the co-opetitive relations, in<br />

terms of the strength <strong>and</strong> the interdependence cooperative <strong>and</strong><br />

competitive interactions, unfolds over time. This discussion is<br />

developed from the arguments by Van de Ven (1992: 172) on<br />

the need to explore the underlying activity or stage sequences to<br />

grasp organizational development <strong>and</strong> change <strong>and</strong> the strategy<br />

formation process. More specifically, current conceptualizations<br />

are explored in the background of the life-cycle-, evolutionary-,<br />

dialectical- <strong>and</strong> teleological-oriented characteristics of the<br />

73

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