2020-2021_Nevada County Gold

sandy50

An in depth introduction to Historic Nevada County, California including Grass Valley, Nevada City, Penn Valley, Truckee and Sierra County.

Don Adams Antenna Satellite Services:

“We Know Nevada County!”

Long-time business manager takes over installation business

Nevada County’s mountains and trees

draw people here – but they make

it hard to bring television service

to many areas. Don Adams Antenna

Satellite Services works with households

and businesses to bring the right kind of

reception to your location.

If you call a big corporation for

satellite service, the representative can

order the dish to be installed only on

the corner of your house – even if no

signal can reach it. That’s why so many

people in Nevada County call Don

Adams Satellite.

“I’m not stuck in that corporate

box,” says new owner Maryann

Rutherford. “We’re independent.

We can install anywhere, even up

in a tree.”

Don Adams Satellite offers custom

installation and service for Dish

Network and DirecTV. You can get

the hardware to make it work in your

location, including coaxial cable,

HDMI splitters and voice-activated

remote controls.

THE BOTTOM LINE: CUSTOMER SERVICE

The telephone rings at the Grass

Valley office. Rutherford answers. “Hmm,” she says, and

pulls up the customer’s account on her computer screen.

She discovers two unnecessary charges and a package

2005-2019 – 2018

2019

Photo by Trina Kleist

DON ADAMS

ANTENNA SATELLITE SERVICES

SERVING ALL MAKES & MODELS OF SATELLITES SINCE 1979

530-274-3709

Maryann Rutherford

155 Joerschke Dr GV - donadamsgv.com

As the business manager,

Maryann was the ‘boss’ at

Don Adams Satellite when

Don Adams owned it.

SATELLITE DISHES

SERVICE/INSTALLATION

CONNECTIVITY

ACCESSORIES

the customer knows nothing about. She

updates the plan, saving her customer $45

per month.

“That’s the value of going through a local

business,” Rutherford observes. “I know

about the billing. I understand installation.

I’m third-generation here, so I know the

terrain and what works in your area. This is

not like the big corporations.

“Customer service is my bottom line!”

NEW OWNER, DECADES-LONG BUSINESS

As the business manager, Maryann

Rutherford was the “boss” at Don Adams

Satellite when Don Adams owned it.

“Even Don will tell you that,” she says.

After 20 years of working for the

founder, Rutherford bought the business

in February 2018, when Adams retired.

She credits her husband, John, with

giving her the confidence to take

the leap.

“Don started talking about

selling the business over two

years ago,” Rutherford recalls.

“My husband kept saying, ‘You

should buy it.’ It never dawned on

me that I could do this! My husband

just said, ‘It’s okay, we will make this work. Just

do it.’” Then, Rutherford learned of a woman-owned auto

repair shop nearby. The idea of a woman owning a satellite

installation business suddenly

seemed possible.

Getting through those first

months as the owner was an act of

faith. “God has opened every door

for me. He’s gotten me this far, and

2005-2019 – 2018

those doors aren’t going to close,”

Rutherford says. “This is something I’m supposed to do.”

Rutherford is banking her future on the reputation

she spent decades helping to build. “This is a business of

integrity,” she said. “I’m good for my word. Everything else

will fall into place.”

2019

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