2020-2021_Nevada County Gold

Don Adams Antenna Satellite Services:
“We Know Nevada County!”
Long-time business manager takes over installation business
Nevada County’s mountains and trees
draw people here – but they make
it hard to bring television service
to many areas. Don Adams Antenna
Satellite Services works with households
and businesses to bring the right kind of
reception to your location.
If you call a big corporation for
satellite service, the representative can
order the dish to be installed only on
the corner of your house – even if no
signal can reach it. That’s why so many
people in Nevada County call Don
Adams Satellite.
“I’m not stuck in that corporate
box,” says new owner Maryann
Rutherford. “We’re independent.
We can install anywhere, even up
in a tree.”
Don Adams Satellite offers custom
installation and service for Dish
Network and DirecTV. You can get
the hardware to make it work in your
location, including coaxial cable,
HDMI splitters and voice-activated
remote controls.
THE BOTTOM LINE: CUSTOMER SERVICE
The telephone rings at the Grass
Valley office. Rutherford answers. “Hmm,” she says, and
pulls up the customer’s account on her computer screen.
She discovers two unnecessary charges and a package
2005-2019 – 2018
2019
Photo by Trina Kleist
DON ADAMS
ANTENNA SATELLITE SERVICES
SERVING ALL MAKES & MODELS OF SATELLITES SINCE 1979
530-274-3709
Maryann Rutherford
155 Joerschke Dr GV - donadamsgv.com
“
As the business manager,
Maryann was the ‘boss’ at
Don Adams Satellite when
Don Adams owned it.
”
SATELLITE DISHES
SERVICE/INSTALLATION
CONNECTIVITY
ACCESSORIES
the customer knows nothing about. She
updates the plan, saving her customer $45
per month.
“That’s the value of going through a local
business,” Rutherford observes. “I know
about the billing. I understand installation.
I’m third-generation here, so I know the
terrain and what works in your area. This is
not like the big corporations.
“Customer service is my bottom line!”
NEW OWNER, DECADES-LONG BUSINESS
As the business manager, Maryann
Rutherford was the “boss” at Don Adams
Satellite when Don Adams owned it.
“Even Don will tell you that,” she says.
After 20 years of working for the
founder, Rutherford bought the business
in February 2018, when Adams retired.
She credits her husband, John, with
giving her the confidence to take
the leap.
“Don started talking about
selling the business over two
years ago,” Rutherford recalls.
“My husband kept saying, ‘You
should buy it.’ It never dawned on
me that I could do this! My husband
just said, ‘It’s okay, we will make this work. Just
do it.’” Then, Rutherford learned of a woman-owned auto
repair shop nearby. The idea of a woman owning a satellite
installation business suddenly
seemed possible.
Getting through those first
months as the owner was an act of
faith. “God has opened every door
for me. He’s gotten me this far, and
2005-2019 – 2018
those doors aren’t going to close,”
Rutherford says. “This is something I’m supposed to do.”
Rutherford is banking her future on the reputation
she spent decades helping to build. “This is a business of
integrity,” she said. “I’m good for my word. Everything else
will fall into place.”
2019