Tropicana Nov-Dec 2020 #133 The Festive Issue

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THE EXPERIENCE Cinema OF CHOICE Aurum Theatre continues to deliver true cinematic luxury, despite the pandemic. Text by William K.C. Kee Photos from Golden Screen Cinemas TM | NOVEMBER/DECEMBER 2020 86
Getha Lux Suites at the AurumTheatre-Mid Valley Southkey “We continue to do the same in the new normal, giving our customers a fresh experience every time they step into the hall for a movie.” The Jin Gastrobar at the AurumTheatre-Mid Valley Southkey Koh Mei Lee, Chief Executive Officer of GSC In November last year, Golden Screen Cinemas (GSC) finally lifted the curtain on its ultra-luxe boutique cinema Aurum Theatre at The Gardens Mall Kuala Lumpur. Named after the Latin word and chemical element representing gold, Aurum features opulent halls with luxury recliners, private cabins and bespoke hospitality. Following Aurum’s successful opening in The Gardens Mall, Mid Valley Southkey, Johor Bahru, the new flagship established an even higher standard; upping the ante with seven halls and a private screen for personal bookings and events. It also has Jin Gastrobar, which offers contemporary continental dining. But then the COVID-19 pandemic struck the world. How has it affected extravagant cinema experiences such as Aurum? As it celebrates its one year-anniversary, it’s timely to check on Aurum’s journey thus far. One Year Later “It has been an exciting journey for Aurum since we opened our doors at the end of last year,” enthused Koh Mei Lee, Chief Executive Officer of GSC. “The admissions have been growing steadily since its opening and we are thrilled to see that more people appreciate the experience of watching a movie in true cinematic luxury. Jin Gastrobar is also attracting its own crowd wanting to wine and dine there.” Adds Koh: “We have received a lot of good feedback from our movie-goers who share that once they have experienced Aurum, it is hard for them to watch movies in a regular cinema again. As such, we get a lot of repeat customers, who are also becoming more accustomed to dining at Jin before watching their movie – making it a complete cinematic experience, comprising food, comfort and service.” Of the impact caused by COVID-19, Koh says: “The pandemic has put many businesses including GSC under considerable financial strain. Industry admissions have declined by more than 80% year-on-year (vs. 2019), due to the lack of content as many tentpole movies have been postponed to 2021 and beyond. As we launched Aurum in November last year, we do not have year-on-year numbers to comparatively gauge the impact of the pandemic on luxury cinema.” 87 NOVEMBER/DECEMBER 2020 | TM
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Vol. #133 November / December 2020
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TROPICANA SHARED SERVICES BOARD OF
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VOLUME #133 ON THE COVER 14 Boss of
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Montreal Bach Festival 19 November
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Biggest roadshow for Xiaomi in Mala
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CULTURE | BOOK Books To Make You Ha
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COVER STORY TM | NOVEMBER/DECEMBER
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COVER STORY Two decades on, Kens Ap
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COVER STORY TM | NOVEMBER/DECEMBER
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COVER STORY But I make it a point t
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Cart Blanche Thrilla in Manila Know
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Bell of the Ball Leave it to Magis
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Faridah has been been busy directin
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THE ART See the beauty within Stand
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THE ART Choong describes herself as
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THE GADGETS TM | NOVEMBER/DECEMBER
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Page 41 and 42: PROPERTY NEWS Prestigious. Award-wi
Page 43 and 44: Tuan Chow Kon Yeow, Chief Minister
Page 45 and 46: Tropicana Bags Multiple Awards At T
Page 47 and 48: SERVICE iCare Dental LG-04, Lower G
Page 49 and 50: 47 NOVEMBER/DECEMBER 2020 | TM
Page 51 and 52: Charles Tan “There are lots of go
Page 54 and 55: GOLF LUXE ACCESSORIES Great On The
Page 56 and 57: THE SWING ALLURE OF Ancient Beauty
Page 58 and 59: THE SWING A scenic view of Angkor G
Page 60 and 61: THE TIME Wonders On The Wrist Mark
Page 62 and 63: THE LOOK TM | NOVEMBER/DECEMBER 202
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Page 66 and 67: THE LOOK Let’s Get Ready This cou
Page 68 and 69: THE LOOK Blooming Sensation It’s
Page 70 and 71: THE LOOK Warm Welcome To welcome gu
Page 72 and 73: THE LOOK In Good Company The evenin
Page 74 and 75: THE LOOK | RUNWAY Embrace The New A
Page 76 and 77: THE LOOK | RUNWAY Dressed To Chill
Page 78 and 79: THE LOOK | JEWELLERY Time To Shine
Page 80 and 81: THE BEAUTY Towards A Better You Aft
Page 82 and 83: THE BEAUTY Packaged For The Holiday
Page 84 and 85: THE BEAUTY On A Sensorial Journey C
Page 86 and 87: CHRISTMAS GIFT Finding The Perfect
Page 90 and 91: THE EXPERIENCE Poster Corridor at T
Page 92 and 93: GAME CHANGER A Perfect Fit Oxwhite
Page 94 and 95: GAME CHANGER Slim fit polo tee OxWh
Page 96 and 97: GAME CHANGER “Have a very open mi
Page 98 and 99: HEALTH & WELLNESS WAYS TO IMPROVE O
Page 100 and 101: HEALTH & WELLNESS In what ways are
Page 102 and 103: THE DISHES | DRINKS The gorgeous He
Page 104 and 105: THE DISHES | DRINKS Some of the pri
Page 106 and 107: THE DISHES | DINING Feast FOR ALL I
Page 108 and 109: THE DISHES | DINING Up close & Pers
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Page 112 and 113: THE DRIVE A Symbol Of Innovation Th
Page 114 and 115: THE DRIVE TM | NOVEMBER/DECEMBER 20
Page 116 and 117: THE VACATION Of The Days Gone By Gu
Page 118 and 119: THE VACATION “We hope that guests
Page 120 and 121: THE VACATION Statue of Nelson Mande
Page 122 and 123: THE VACATION View on top of Table M
Page 124 and 125: THE LIST Tropicana Golf & Country R
Page 126 and 127: THE LIST MAIN CONTACT NUMBERS Head
Page 128: THE END “ Your success and happin
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Tropicana Nov-Dec 2020 #133 The Festive Issue

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