Tropicana Nov-Dec 2020 #133 The Festive Issue

GAME CHANGER
Slim fit polo tee
OxWhite also offers backpacks
Unisex Basics
has grown from three persons to more than 20 now,”
enthuses Chang. “Our customer base has very quickly
surpassed 80,000 and we have sold over 400,000 items
on Oxwhite and delivered them to 101 cities!”
In his own unique way, Chang is considered the
game changer in his industry. From the beginning,
he embarked on a mission to disrupt the dress shirt
market and improve men’s wardrobe, and he has
succeeded admirably. “Oxwhite has made looking and
feeling good more realistic for the average Malaysian,
regardless of his wallet size!” muses Chang.
“In the fashion and apparel segments, not only
have we customised our sizing to fit the average Asian
physique, we have also applied the same fabric and
workmanship of expensive brands. On top of that, the
pricing which starts from RM19 is affordable to most
Malaysians. In the household essentials segment, we are
big on sustainability. We use high quality hypoallergenic
botanical extracts and raw materials,” adds Chang.
Overcoming The Pandemic
How did Chang and his company cope with the
coronavirus pandemic? “The Movement Control Order
(MCO) was unprecedented. No one had expected it.
Within a short period of time, borders were closed and
people were urged to adapt to a new normal where
almost everyone started working from home and shop
online,” says Chang.
“Many factories around the world rely on China
for certain parts and raw materials. We were in a way
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