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a market conditions and project evaluation summary of - Georgia ...

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Allen Wilson Phase III, Decatur, GA; Market Study<br />

2. Site Description/Evaluation: The Subject site is located in downtown Decatur, which<br />

contains a variety <strong>of</strong> retail <strong>and</strong> commercial developments as<br />

well as restaurants. A MARTA rail station is located 0.5<br />

miles northeast <strong>of</strong> the Subject site <strong>and</strong> will give residents<br />

excellent access to public transportation. The Subject site is<br />

also located within 0.6 miles <strong>of</strong> Renfro Middle School <strong>and</strong><br />

is located adjacent to Decatur High School. Allen Wilson<br />

Phase I <strong>and</strong> II are located immediately south <strong>of</strong> the site.<br />

Allen Wilson Phase I opened in March 2011 <strong>and</strong> is 100<br />

percent occupied. The development is in excellent<br />

condition. Overall, the site will have excellent visibility<br />

<strong>and</strong> access.<br />

The Subject is well situated near all necessary amenities<br />

including roads, transportation, amenities, employment,<br />

<strong>and</strong> community services. The site is 0.4 miles from<br />

downtown Decatur, which is one <strong>of</strong> the major employment<br />

centers. Many tenants also commute to downtown Atlanta<br />

for employment, which is 7.2 miles southwest. The Subject<br />

is situated along Commerce Drive, with easy access to<br />

Ponce de Leon Avenue, I-20, <strong>and</strong> I-285. There is also a<br />

YMCA located 1.3 miles from the Subject site, as well as a<br />

MARTA rail station less than one mile from the site.<br />

Overall, the Subject site appears to be well suited for<br />

multifamily housing <strong>and</strong> the proposed Subject will fit well<br />

with the surrounding uses.<br />

3. Market Area Definition: The Subject’s PMA is defined by North Druid Hills Road<br />

to the north, Memorial Drive to the south, Interstate 285<br />

<strong>and</strong> Cynthia McKinney Parkway to the east, <strong>and</strong> Briarcliff<br />

Road to the west. The area was defined based on<br />

interviews with local <strong>of</strong>ficials as well as property managers<br />

at comparable properties <strong>and</strong> the property manager <strong>of</strong> Allen<br />

Wilson Phase I, Phase I <strong>of</strong> the Subject. The property<br />

manager at the Subject’s sister property indicated that while<br />

most <strong>of</strong> the residents are from within Decatur, the<br />

development could also reasonably pull tenants from<br />

surrounding areas such as Druid Hills <strong>and</strong> Scottdale.<br />

Management also believed that Interstate 285 was a<br />

reasonable boundary to the east; however, she further stated<br />

that tenants rarely come from the downtown Atlanta area<br />

<strong>and</strong> did not believe that portions <strong>of</strong> Fulton County should<br />

be included in the PMA. Therefore, we have drawn the<br />

western border along the county line, which is at Briarcliff<br />

Road. Overall, we believe that approximately 85 percent <strong>of</strong><br />

the Subject’s tenants will hail from within the PMA. The<br />

Novogradac & Company LLP 3

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