a market conditions and project evaluation summary of - Georgia ...

Allen Wilson Phase III, Decatur, GA; Market Study
The following sections will provide an analysis of the demographic characteristics within the
market area. Data such as population, households and growth patterns will be studied to
determine if the Primary Market Area (PMA) and Atlanta, GA MSA are areas of growth or
contraction. The discussions will also describe typical household size and will provide a picture
of the health of the community and the economy. The following demographic tables are specific
to the populations of the PMA and MSA.
1. Population Trends
The following tables illustrate (a) Total Population, (b) Population by Age Group, within
population in MSA, the PMA and nationally from 1990 through 2015.
Year PMA
POPULATION
Atlanta-Sandy Springs-Marietta, GA MSA USA
Number Annual Change Number Annual Change Number Annual Change
1990 78,518 - 3,069,425 - 248,709,873 -
2000 85,110 0.8% 4,247,981 3.8% 281,421,906 1.3%
2010 91,577 0.7% 5,611,180 3.1% 311,212,863 1.0%
Projected Mkt Entry June 2014 94,146 0.7% 6,056,917 2.0% 320,610,143 0.8%
2015 94,857 0.7% 6,180,206 2.0% 323,209,391 0.8%
Source: ESRI Demographics 2010, Novogradac & Company LLP, May 2012
POPULATION BY AGE IN 2010
Age Cohort PMA Atlanta-Sandy Springs-Marietta, GA MSA USA
Number Percentage Number Percentage Number Percentage
0-4 5,220 5.7% 417,914 7.4% 21,296,740 6.8%
5-9 4,488 4.9% 401,365 7.2% 20,832,961 6.7%
10-14 4,181 4.6% 388,707 6.9% 20,369,284 6.5%
15-19 6,494 7.1% 379,557 6.8% 21,883,995 7.0%
20-24 9,529 10.4% 379,685 6.8% 21,459,235 6.9%
25-29 8,490 9.3% 445,783 7.9% 21,517,303 6.9%
30-34 6,766 7.4% 417,120 7.4% 19,852,007 6.4%
35-39 6,444 7.0% 430,250 7.7% 20,531,543 6.6%
40-44 6,463 7.1% 430,608 7.7% 21,232,056 6.8%
45-49 6,524 7.1% 441,258 7.9% 23,163,948 7.4%
50-54 5,997 6.5% 391,389 7.0% 22,315,436 7.2%
55-59 4,996 5.5% 324,138 5.8% 19,742,941 6.3%
60-64 3,953 4.3% 261,583 4.7% 16,544,050 5.3%
65-69 2,748 3.0% 173,893 3.1% 12,081,110 3.9%
70-74 2,136 2.3% 116,523 2.1% 9,033,665 2.9%
75-79 2,064 2.3% 86,177 1.5% 7,339,326 2.4%
80-84 2,132 2.3% 63,573 1.1% 5,947,153 1.9%
85+ 2,953 3.2% 61,657 1.1% 6,070,110 2.0%
Total 91,577 100.0% 5,611,180 100.0% 311,212,863 100.0%
Source: ESRI Demographics 2010, Novogradac & Company LLP, May 2012
Over the next three years, the total population in the PMA is projected to grow at a slightly lesser
pace than the MSA and nation. The largest age cohorts in the PMA include persons ages 20 to 24
and 25-29 with a high concentration of persons ages 0 to 4, 5 to 9 and 15 to 19. The prevalence
of these age groups in conjunction suggests that the PMA has a considerable family population.
Novogradac & Company, LLP 29