UNDERGRADUATE CATALOG - UMUC Europe

ACHEloR’s dEgREEs
Marketing
Students may seek either an academic major or minor in
marketing.
Major in Marketing
The marketing major prepares students with the marketing
skills and business acumen necessary for professional and
personal success in today’s global business environment. The
curriculum provides a balanced course of study that exposes
students to a common body of knowledge and leads them
to understand marketing processes and situations, think
independently, communicate effectively, and appreciate
their own and other cultures. Students with a major in
marketing will be well-positioned to enter a broad spectrum
of marketing positions in private and public corporations,
marketing agencies, or entrepreneurial endeavors.
objectives
The student who graduates with a major in marketing will be
able to
G Critically evaluate marketing situations and make
informed marketing decisions.
G Explain the universal marketing processes for consumer
and organizational markets in a domestic and global
marketplace.
G Describe the complex nature of global corporate ethics and
the social responsibility of organizations in the conduct of
marketing activities.
G Demonstrate competency in technological applications
used by the marketing professional to report key data and
recommend management strategy and action plans.
G Demonstrate effective written and oral communication
skills consistent with the professional marketing
environment.
G Evaluate the political, cultural, economic, legal, and trade
regulation issues as they relate to marketing.
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UndERGRAdUATE CATALoG | 2009-2010
degree Requirements
A degree with a major in marketing requires the successful
completion of 120 credits of coursework including 36 credits
for the major (indicated by F); 41 credits in general education
requirements (GERs); and 43 credits in the minor, electives,
and other requirements. At least 18 credits in the major must
be earned in upper-level courses (numbered 300 or above).
requirements for the Marketing Major
Coursework for a major in marketing includes the
following:
G Business courses (15 credits): ACCT 221 (or
301); BMGT 364, 380, and 496; and STAT 230
(or STAT 200)
G Required marketing courses (12 credits):
MRKT 310, 410, 412, 454
G Supplemental major courses (6 credits):
Any MRKT courses
G Required capstone course (3 credits): MRKT 495
G Required related courses (9 credits), which may
be applied anywhere in the degree: ACCT 326
(or IFSM 300), and ECON 201 and 203
Recommended Sequence
The following course sequence will fulfill all of the
requirements for the BS in marketing. Since some
recommended courses fulfill more than one requirement,
substituting courses for those listed may make it necessary
to take additional courses to meet degree requirements.
Students should consult an academic advisor whenever taking
advantage of other options.
Information on alternate courses (where allowable) to fulfill
general education requirements (in communications, arts
and humanities, behavioral and social sciences, biological and
physical sciences, mathematics, and interdisciplinary issues)
may be found on p. 67.