UNDERGRADUATE CATALOG - UMUC Europe

mARkETinG mAJoR CoURsEs
Credits
First Courses
(to be taken within the first 18 credits)
Note: Placement tests are required for math and writing courses.
LIBS 150 Information Literacy
and Research Methods 1
WRTG 101/101X Introduction to Writing 3
MATH 103 College Mathematics 3
or MATH 107 College Algebra
or a higher-level math course
BMGT 110 Introduction to Business
and Management 3
(strongly recommended elective if the student
has no prior business experience)
introductory Courses
(to be taken within the first 30 credits)
ECON 201 Principles of Macroeconomics 3
(related requirement for the major; also
fulfills the first general education requirement
in behavioral and social sciences)
NSCI 100 Introduction to Physical Science 3
and NSCI 101 Physical Science Laboratory 1
or other course(s) to fulfill the general
education requirement in biological and
physical sciences with related laboratory
WRTG 291 Expository and Research Writing 3
or other course to fulfill the general
education requirement in communications/
writing
IFSM 201 Introduction to Computer-
Based Systems 3
or CMST 303 Advanced Application Software
STAT 230F Business Statistics 3
or STAT 200 Introduction to Statistics
PHIL 140 Contemporary Moral Issues 3
or other ARTH, ARTT, HIST, HUMN,
MUSC, PHIL, THET, dance, literature, or
foreign language course to fulfill the first
general education requirement in arts and
humanities
Foundation Courses
(to be taken within the first 60 credits)
PSYC 100 Introduction to Psychology 3
or SOCY 100 Introduction to Sociology
or other course to fulfill the second
general education requirement in
behavioral and social sciences
(discipline must differ from first)
BIOL 101 Concepts of Biology 3
or ASTR 100 Introduction to Astronomy
or other course to fulfill the general
education requirement in biological
and physical sciences
HIST 142 Western Civilization II 3
or HIST 157 History of the United States Since 1865
or other ARTH or HIST course to fulfill the
general education requirement in arts and
humanities for the historical perspective
(discipline must differ from other humanities
course)
ECON 203 Principles of Microeconomics 3
(related requirement for major)
ACCT 301F Accounting for Non-Accounting Majors 3
or ACCT 221 Principles of Accounting II
(students should note prerequisite)
SPCH 100 Foundations of Speech Communication 3
or SPCH 101 Introduction to Public Speaking
or other course to fulfill the general
education requirement in communications/
writing or speech
BMGT 364F Management and Organization Theory 3
IFSM 300 Information Systems in Organizations 3
or ACCT 326 Accounting Information Systems
(related requirement for the major, fulfills the
interdisciplinary issues/computing requirement;
students should note prerequisite)
MRKT 310F Marketing Principles 3
Additional Required Courses
(to be taken after introductory and foundation courses)
WRTG 394/394X Advanced Business Writing 3
or other course to fulfill the
upper-level advanced writing requirement
BMGT 380F Business Law I 3
MRKT 354F Integrated Marketing Communications 3
or other supplemental major course
(see Requirements for the Major)
MRKT 395F Customer Relationship Management 3
or other supplemental major course
(see Requirements for the Major)
MRKT 410F Consumer Behavior 3
BMGT 496F Business Ethics 3
MRKT 454F Global Marketing 3
MRKT 412F Marketing Research Applications 3
Capstone Course for major
(to be taken in the last 15 credits)
MRKT 495F Marketing Policies and Strategies 3
minor and/or Elective Courses
(to be taken in the last 60 credits
along with required major courses) 37
total credits for BS in marketing 120
F Required for the major
www.ed.umuc.edu 127
BACHELoR’s
dEGREEs