21-Draw-Illustrators-Guidebook-vol-2-ebook-(2021)

CHOOSING COLOR SCHEMES
COLOR THEORY BASICS
A character’s color scheme is one of the most
important design decisions you will make.
When used correctly, color can reflect a
certain emotion, mood, and atmosphere.
Colors can be divided into two main
categories:
WARM COLORS like red, orange, and
yellow are usually associated with
passion, energy, enthusiasm, and
excitement.
COOL COLORS are often found in nature
scenes, like water, and at nighttime, they
are often associated with calm, abundance
(green), peace (blue), and spirituality (purple).
Colors also have different meanings. See the COLOR
PSYCHOLOGY chart (on the next page) for some
examples.
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