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ECONOMIC FACTORS AND OUTLOOK FOR FUTURE YEARS<br />
Although the focus of this Annual <strong>Report</strong> is on the economic condition of the City in the fiscal year that ended<br />
June 30, 2011, it is important for the City’s financial management to report on current issues affecting the City<br />
and their economic impact on FY 2010-11 and future years.<br />
Clearly the economic downturn has impacted <strong>Moreno</strong> <strong>Valley</strong>, as well as the Inland Region as a whole. Both<br />
Riverside and San Bernardino counties are experiencing a delayed and slow economic recovery period.<br />
With a population of 195,216, <strong>Moreno</strong> <strong>Valley</strong> is still experiencing population growth, albeit at a slower rate<br />
because of the economic downturn impacting California. <strong>Moreno</strong> <strong>Valley</strong> remains the second largest city in<br />
Riverside County and is presently the fourth largest city in the Inland Region. For the past few years, <strong>Moreno</strong><br />
<strong>Valley</strong> has been consistently ranked by the U.S. Census Bureau as one of the ‘fastest growing cities in the U.S.’—<br />
ranking in the Top 25 of cities with a population over 100,000 for the past four years. Though it has slowed<br />
because of the economy, population growth continues in <strong>Moreno</strong> <strong>Valley</strong> because of its strategic location at the<br />
junction of Interstate I-215 and State Route 60, along with offering a wide array of quality housing options, a<br />
family oriented lifestyle and a variety of quality of life amenities.<br />
New housing development opportunities have long been a mainstay of <strong>Moreno</strong> <strong>Valley</strong>’s growth and economic<br />
foundation. Over the years, the regional economy in the Inland Region of Riverside and San Bernardino counties<br />
has been heavily dependent on construction activity, and specifically, the new residential development industry.<br />
<strong>Moreno</strong> <strong>Valley</strong> was an active area for new home development and this industry peaked in FY 2004-05. <strong>Moreno</strong><br />
<strong>Valley</strong> has not escaped the new housing construction decline that has hit the Inland Region especially hard, and<br />
residential building permit activity decreased 90% in the City for the period from 2005 to 2010.<br />
New housing development will remain dormant for the foreseeable future based on current market conditions.<br />
Once the City’s main economic engine, the current state of foreclosures that will continue to be absorbed during<br />
the next several years, and the general sluggishness of the real estate market will deter new housing growth for the<br />
next several years. The City’s assessed valuation has experienced a similar trend to that of the new housing<br />
development market. According to the Riverside County Assessor, for a six-year period from 2002 to 2008, the<br />
City of <strong>Moreno</strong> <strong>Valley</strong>’s assessed valuation grew an amazing 136% from $5.8 billion in 2002, to $13.7 billion in<br />
2008. With the recession officially starting in fourth quarter of 2007, property assessed valuation decreased in<br />
<strong>Moreno</strong> <strong>Valley</strong> from FY 2008-09 through FY 2010-11 when assessed valuations are projected to be<br />
approximately $10.8 billion. With the conclusion of the Proposition 8 adjustments and a decline in foreclosure<br />
activity, the region is seeing stabilization in assessed valuations. For FY 2011-12 and the following few years, the<br />
regions are expected to see flat to moderate levels of growth in assessed valuations.<br />
For several years <strong>Moreno</strong> <strong>Valley</strong> has experienced substantial non-residential growth including significant new<br />
commercial retail and industrial development. The economy has slowed commercial development in Southern<br />
California, but <strong>Moreno</strong> <strong>Valley</strong> continues to secure new business development opportunities. Although new retail<br />
slowed in FY 2010-11, Buffalo Wild Wings, Panera Bread, Baja Fresh, The Village Restaurant, Moss Bros.<br />
Volkswagen dealership and other retail centers opened during FY 2010-11. Construction is completed and the<br />
facility began operation in the Highland Fairview Business Park beginning with a 1.8 million square foot logistics<br />
center to house Sketchers U.S.A. Inc. in May 2011.<br />
Current economic activity is in the commercial sector, with a specific focus on logistics/distribution centers and<br />
medical support businesses. The City Council approved an Economic Action Plan during FY 2010-11 that<br />
specifically focuses on these market sectors to rebuild the City’s tax revenue base and promote job creation.<br />
Creating employment opportunities and job growth is important to the continued development of the community.<br />
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