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The basics

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ADVANCED PHOTOSHOP ELEMENTS 5.0 FOR DIGITAL PHOTOGRAPHERS<br />

web wizard production approach that requires you to create an album of images that you have<br />

uploaded first and then step through a series of screens that selects the style, type finish and<br />

layout of your book. But it is the second option that has digital photographers buzzing. Kodak<br />

Gallery has struck a deal with Adobe to be the on-line provider of web print services for its<br />

software. This means that Photoshop Elements users can create their books on their desktop,<br />

using a familiar software package and then upload the project directly to Kodak Gallery who<br />

will produce the book. This way of working has the advantage of being much faster and more<br />

convenient than on-line production because there is no need to create an album on-line first<br />

– all the layout process is handled on your own machine and publishing occurs from within<br />

Elements itself. Once you are registered with Kodak Gallery, publishing books or printing on-line<br />

is just a menu selection away.<br />

SharedInk (www.sharedink.com)<br />

SharedInk isn’t like the other providers listed here. To start<br />

with, it isn’t as big as the others and secondly it operates on a<br />

membership basis (you need to pay a one-off fee with free-trial<br />

memberships available for new customers for 45 days). This<br />

structure enables the company to provide a more specialized and<br />

personalized service. For instance, this is the only company listed<br />

that runs its own members’ forum full of tips, tricks and helpful<br />

advice for the new photo book creator. Add to this the fact that<br />

SharedInk supplies ICC profiles of their printers to their customers, can add foil stamped letters<br />

to the front of your book, are prepared to output test prints of important images before creating<br />

a whole book and you know that this is a company that is concerned with quality of production.<br />

<strong>The</strong>re is even an option to supply your completed book in a padded case for a tiny US$5.00 per<br />

book.<br />

SharedInk uses a system where photographers lay out their own pages in a third-party program<br />

like Elements using templates supplied in the download section of the website. <strong>The</strong> designs are<br />

then saved and uploaded as ‘full-bleed’ pages ready for book production. In addition to this<br />

approach, SharedInk recently introduced the ability to upload the PDF books produced by<br />

Photoshop Elements directly to their server where they are automatically made print-ready.<br />

PhotoWorks (www.photoworks.com)<br />

PhotoWorks provides seven different photo books amongst the<br />

many photo products they offer to the film and digital customer.<br />

<strong>The</strong> book designs are broken into two different sections – the<br />

Everyday range, that features a hard cover with a die-cut hole in<br />

the front, and the Metropolitan series that has a solid cover with<br />

foil-stamped or screen-printed designs. Different cover colors<br />

and internal designs are available with each book type, with the<br />

Book resources at: www.adv-elements.com<br />

341<br />

PHOTO CREATIONS

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