The Best Beer Company in a Better World - Anheuser-Busch InBev

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18 | Annual Report 2008 The Brands that define us Multi-country brands
One of 2008’s key innovations was Leffe Christmas; an abbey beer to be enjoyed as much before or after the meal, as an aperitif with some cheese or toast or simply while having a calm and peaceful moment. Hoegaarden Hoegaarden is a unique and authentic Belgian wheat (or ‘white’) beer. First brewed in 1445, this top fermented beer is refermented in the bottle or keg, leading to its distinctive cloudy white appearance. The unique taste of Hoegaarden delivers an appealing sweet and sour beer with a note of bitterness- slightly spicy, with a strong touch of coriander and a hint of orange. With volume growth of over 20% in 2008 in the fastgrowing white beer segment, Hoegaarden became the fastest-growing brand in the focus brand portfolio. In 2008, considerable investments were made in the Hoegaarden brewery in Belgium to optimize production to meet the rising demand for Belgium’s favorite white beer. In addition, a new Hoegaarden variety - Hoegaarden Citron was successfully launched. We are continually innovating around our key brands to create new ways for consumers to appreciate our beers. Leffe Leffe makes the extraordinary just perfect, bringing people together to share and savor special moments. The Leffe family of beers are rich and full bodied. Made from only the highest quality ingredients, they provide a recipe for rich moments in life that deserve to be savored. Leffe’s unique brewing heritage is now shared and enjoyed by consumers in more than 60 countries worldwide. Overall volume increased by 5.1% compared to 2007 driven by Leffe’s strong performance in France. Leffe also saw its market share increase in both France and Belgium while at the same time increasing its brand awareness among consumers in all of its major markets through the year. For the fourth time in a row, Leffe was given the Crystal Taste Award by the International Taste and Quality Institute, a leading, independent chef and sommelier based organization dedicated to judging, honoring, and promoting superior tasting food and drinks from around the world.
Page 1 and 2: Our dream is to become The Best Bee
Page 3 and 4: Anheuser-Busch InBev is a publicly
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Page 7 and 8: Global brands Multi-country brands
Page 9 and 10: The Net Debt to EBITDA ratio not on
Page 11 and 12: Success in China China is the large
Page 13 and 14: World-class efficiency World-class
Page 15: Business Service Center Excellence
Page 19 and 20: Fewer bigger bets We know focus wor
Page 21: Stella Artois Légère In 2008, we
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100 | Annual Report 2008 Financial
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128 | Annual Report 2008 Corporate
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Contacts Registered office Anheuser
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The Best Beer Company in a Better World - Anheuser-Busch InBev

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