The Best Beer Company in a Better World - Anheuser-Busch InBev

22 | Annual Report 2008 The Zones that drive us
The Zones that drive us
2008 - A year of mixed performances*
• In North America, Anheuser-Busch gained 0.5 pp of
market share in the U.S. In Canada, after many years of
decline, we posted a share gain of 0.2 pp. Budweiser
and Bud Light continued to grow and achieved record
share levels in Canada.
• In Latin America North we experienced a slight
contraction of market share due to a difficult
economic environment and price increases that were
implemented towards the end of 2008.
• Latin America South had an exceptional year, with record
market share growth in Argentina up 1.9 pp. Stella Artois
became Argentina’s number one international beer brand.
• In Western Europe a number of markets and brands
performed well, with the Stella Artois family regaining
share in the U.K.; Beck’s posting strong volume growth in
Germany; and Jupiler performing well in Benelux.
• We lost market share in Russia, but share was stable for
Central & Eastern Europe overall.
• In Asia Pacific we gained 1.2 pp of market share in
South Korea. Cass is the fastest growing top five beer
brand in South Korea for the second year in a row.
* Both from an accounting and managerial perspective, Anheuser-Busch InBev is organized along seven business Zones.
Upon the acquisition of Anheuser-Busch, the Anheuser-Busch businesses are reported according to their geographical
presence in the following segments: the U.S. and Packaging business and Modelo are reported in Zone North America; the
U.K. business is reported in Zone Western Europe; the Harbin, Budweiser China business and Tsingtao are reported in Zone
Asia Pacific; and the Export and Entertainment business are reported in the Global Export and Holding Companies segment.