The Best Beer Company in a Better World - Anheuser-Busch InBev

We are making a difference because of the integrity of our business
conduct; our sustainable approach to the use of key natural
resources; and the ways in which we engage with consumers in the
promotion of responsible drinking. Our approach has three pillars,
which relate to our key strategies and work alongside our continuous
investment in our most valuable sustainable advantage, our people.
1. Generating economic benefits
With operations in over 30 countries the company has a farreaching
economic impact through the jobs we create, the wages
and taxes we pay and the significant investments we make in the
communities in which we operate. These contributions are the
foundation of how we make a positive impact on society. Without
a competitive well-managed company generating long-term value,
all of our other activities would be impossible. During difficult
economic times the real value of an employer with a sustainable
approach to building the business becomes even clearer.
2. Promoting responsible drinking
Our primary responsibility to our consumers is to make sure that
our products are of the highest quality. However, as a leader in the
beer industry we recognize that we have additional responsibilities
relating to encouraging the responsible enjoyment of our products.
We take a three-pronged approach to this:
• First, we help address and prevent alcohol-related problems
through targeted campaigns. In 2008 we conducted three times
more campaigns than ever before.
• Second, we ensure that our own marketing and sales activities
support our position on responsible drinking and do not
encourage alcohol misuse.
• We also added a third focus area in 2008: the development of
global standards that need to be reflected in local employee
Responsible Drinking policies.
3. Improving our environmental performance
The sustainability of our business and sustainability of the
environment go hand in hand. Since our products come from the
earth, we understand that what’s good for the environment is also
good for business. In practice this means being as efficient as
possible in our use of natural resources, such as the water we use
to brew our beers; recycling our byproducts and waste; and taking
on the shared challenges of the future, such as climate change,
by reducing our carbon footprint. In 2008 we made significant
progress, not just in terms of achieving environmental targets,
but in embedding our environmental processes more firmly within
the business.
‘As part of our vision to be the Best Beer Company in
a Better World, we are committed to ensuring that
the responsible enjoyment of beer is an accepted
part of everyday life and that we make a significant
contribution to making the environment in which
we operate safer and cleaner.’
Chief Legal & Communications Officer
Global Citizenship Report
You can find out full details of our
environmental commitments and
progress in our annual Citizenship
Reports, available online at
www.ab-inbev.com/citizenship