The Best Beer Company in a Better World - Anheuser-Busch InBev

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32 | Annual Report 2008 The People that make the difference Dream, People, Culture : Our 10 guiding principles Our mission is to get the right people in the right roles at the right time, drawing on their capabilities in an engaging professional environment. Our ‘People’ principles, which were reviewed and refined in 2008 as a precursor to the integration of InBev and Anheuser-Busch, underpin our entire culture. Our dream 1. Our shared dream energizes everyone to work in the same direction: to be the Best Beer Company in a Better World. Our people 2. Great people, allowed to grow at the pace of their talent and compensated accordingly, are the most valuable assets of our company. 3. We must select people who, with the right development, challenges and encouragement, can be better than ourselves. We will be judged by the quality of our teams. Our culture 4. We are never completely satisfied with our results, which are the fuel of our company. Focus and zero-complacency guarantee lasting competitive advantage. 5. The consumer is the Boss. We connect with our consumers through meaningful brand experiences, balancing heritage and innovation, and always in a responsible way. 6. We are a company of owners. Owners take results personally. 7. We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity. 8. We manage our costs tightly, to free up resources that will support top-line growth. 9. Leadership by personal example is the best guide to our culture. We do what we say. 10. We don’t take shortcuts. Integrity, hard work, quality and consistency are keys to building our company.
L’amitié recette pour 4 pers. 1. Choisir de véritables amis pour partager un bon moment. 2. Offrir le meilleur de vous et quelques zakouskis maison. 3. Servir au choix une Leffe Blonde ou Brune dans les verres adéquats. 4. Faire que cet apéritif soit le début de grands moments à venir. 1 3 2 4
Page 1 and 2: Our dream is to become The Best Bee
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Page 7 and 8: Global brands Multi-country brands
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Contacts Registered office Anheuser
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The Best Beer Company in a Better World - Anheuser-Busch InBev

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