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The Best Beer Company in a Better World - Anheuser-Busch InBev

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62 | Annual Report 2008 F<strong>in</strong>ancial Report<br />

(E) Intangible assets<br />

Research and development<br />

Expenditure on research activities, undertaken with the prospect of ga<strong>in</strong><strong>in</strong>g new scientific or technical knowledge and understand<strong>in</strong>g,<br />

is recognized <strong>in</strong> the <strong>in</strong>come statement as an expense as <strong>in</strong>curred.<br />

Expenditure on development activities, whereby research f<strong>in</strong>d<strong>in</strong>gs are applied to a plan or design for the production of new or substantially<br />

improved products and processes, is capitalized if the product or process is technically and commercially feasible, future economic benefits<br />

are probable and the company has sufficient resources to complete development. <strong>The</strong> expenditure capitalized <strong>in</strong>cludes the cost of materials,<br />

direct labor and an appropriate proportion of overheads. Other development expenditure is recognized <strong>in</strong> the <strong>in</strong>come statement as an expense<br />

as <strong>in</strong>curred. Capitalized development expenditure is stated at cost less accumulated amortization (see below) and impairment losses<br />

(refer account<strong>in</strong>g policy M).<br />

Supply and distribution rights<br />

A supply right is the right for AB <strong>InBev</strong> to supply a customer and the commitment by the customer to purchase from AB <strong>InBev</strong>. A distribution<br />

right is the right to sell specified products <strong>in</strong> a certa<strong>in</strong> territory.<br />

Acquired customer relationships <strong>in</strong> a bus<strong>in</strong>ess comb<strong>in</strong>ation are <strong>in</strong>itially recognized at fair value as supply rights to the extent that they arise<br />

from contractual rights. If the IFRS recognition criteria are not met, these relationships are subsumed under goodwill.<br />

Acquired distribution rights are measured <strong>in</strong>itially at cost or fair value when obta<strong>in</strong>ed through a bus<strong>in</strong>ess comb<strong>in</strong>ation.<br />

Brands<br />

If part of the consideration paid <strong>in</strong> a bus<strong>in</strong>ess comb<strong>in</strong>ation relates to trademarks, trade names, formulas, recipes or technological expertise<br />

these <strong>in</strong>tangible assets are considered as a group of complementary assets that is referred to as a brand for which one fair value is determ<strong>in</strong>ed.<br />

Expenditure on <strong>in</strong>ternally generated brands is expensed as <strong>in</strong>curred.<br />

Other <strong>in</strong>tangible assets<br />

Other <strong>in</strong>tangible assets, acquired by the company, are stated at cost less accumulated amortization (see below) and impairment losses<br />

(refer account<strong>in</strong>g policy M).<br />

Subsequent expenditure<br />

Subsequent expenditure on capitalized <strong>in</strong>tangible assets is capitalized only when it <strong>in</strong>creases the future economic benefits embodied <strong>in</strong><br />

the specific asset to which it relates. All other expenditure is expensed as <strong>in</strong>curred.<br />

Amortization<br />

Intangible assets with a f<strong>in</strong>ite life are amortized us<strong>in</strong>g the straight-l<strong>in</strong>e method over their estimated useful lives. Licenses, brew<strong>in</strong>g, supply<br />

and distribution rights are amortized over the period <strong>in</strong> which the rights exist. Brands are considered to have an <strong>in</strong>def<strong>in</strong>ite life unless plans<br />

exist to discont<strong>in</strong>ue the brand. Discont<strong>in</strong>uance of a brand can be either through sale or term<strong>in</strong>ation of market<strong>in</strong>g support. When AB <strong>InBev</strong><br />

buys back distribution rights for its own products the life of these rights is considered <strong>in</strong>def<strong>in</strong>ite, unless the company has a plan to discont<strong>in</strong>ue<br />

the related brand or distribution.<br />

(F) Goodwill<br />

Goodwill is determ<strong>in</strong>ed as the excess of the cost of an acquisition over AB <strong>InBev</strong>’s <strong>in</strong>terest <strong>in</strong> the net fair value of the identifiable assets, liabilities<br />

and cont<strong>in</strong>gent liabilities of the acquired subsidiary, jo<strong>in</strong>tly controlled entity or associate recognized at the date of acquisition. All bus<strong>in</strong>ess<br />

comb<strong>in</strong>ations are accounted for by apply<strong>in</strong>g the purchase method. Bus<strong>in</strong>ess comb<strong>in</strong>ations entered <strong>in</strong>to before 31 March 2004, were accounted<br />

for <strong>in</strong> accordance with the old IAS 22 Bus<strong>in</strong>ess Comb<strong>in</strong>ations standard. This means that acquired <strong>in</strong>tangibles such as brands were subsumed<br />

under goodwill for those transactions. When AB <strong>InBev</strong> acquires m<strong>in</strong>ority <strong>in</strong>terests any difference between the cost of acquisition and the<br />

m<strong>in</strong>ority <strong>in</strong>terest’s share of net assets acquired is taken to goodwill.<br />

In conformity with IFRS 3 Bus<strong>in</strong>ess Comb<strong>in</strong>ations, goodwill is stated at cost and not amortized but tested for impairment on an annual basis<br />

and whenever there is an <strong>in</strong>dicator that the cash generat<strong>in</strong>g unit to which the goodwill has been allocated, may be impaired (refer account<strong>in</strong>g<br />

policy M).<br />

Goodwill is expressed <strong>in</strong> the currency of the subsidiary or jo<strong>in</strong>tly controlled entity to which it relates (except for subsidiaries operat<strong>in</strong>g <strong>in</strong> highly<br />

<strong>in</strong>flationary economies) and is translated to euro us<strong>in</strong>g the year-end exchange rate.<br />

In respect of associates, the carry<strong>in</strong>g amount of goodwill is <strong>in</strong>cluded <strong>in</strong> the carry<strong>in</strong>g amount of the <strong>in</strong>vestment <strong>in</strong> the associate.

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