The Best Beer Company in a Better World - Anheuser-Busch InBev

20 | Annual Report 2008 The Brands that define us
Local champions
Bud Light (U.S.)
Bud Light has become the world’s best-selling beer. The Americanstyle
light lager appeals to consumers who like their beer cold and
refreshing and appreciate Bud Light’s ability to enhance the good
times and lighter side of life. In the U.S., its share of the premiumlight
segment is 50% (more than the combined share of the next
two premium-light brands) and its volume has grown more than
any other Top 10 beer brand over recent years. Since 1997 Bud
Light has grown market share among adults of the legal drinking
age across virtually every age, gender and demographic group
in the U.S.
Skol
The leading beer brand in the Brazilian market and the world’s
fourth-best selling brand, Skol has always invested in pioneering
and innovation. In spring and summer 2008, Skol was repackaged
in unique proprietary 630 ml and 1 liter returnable glass bottles
and new 269 ml aluminum cans, in a successful move to offer value
and continue to move the brand forward. The new packaging also
includes a cool-sensitive ink which indicates to consumers when
the beer has reached the ideal temperature for consumption.
Quilmes
The Quilmes varieties Stout and Bock over-performed in volume in
2008. And Quilmes Red Lager was successfully launched in the
spring of 2008.
Harbin
Brewed at Harbin Brewery Group, the oldest and largest brewers in
China with a leading position in the country’s Northeast region,
Harbin premium brands expanded to more than 30 new cities
outside the Northeast in 2008. The further growth of Harbin
brands, such as Harbin Ice and Harbin 1900, will be supported by
a larger, relocated brewery in Tangshan which will be finished in
late 2009 and have an initial capacity of approximately 3 million
hectoliters with room for expansion.
Brahma Fresh
Launched in the Northeastern region of Brazil at the beginning of
2008, Brahma Fresh was well received by consumers and captured
around 1% of the total Brazilian market by year end.
Jupiler
The market leader in Belgium for the last two decades, Jupiler
continues to grow both volume and market share in Belgium,
and has also now become the fastest growing beer brand in the
Netherlands. In 2008 the brand was renovated with new packaging
and Jupiler Tauro was successfully launched.
Bud Light (Canada)
Our new ‘Keep the Good Times Going’ campaign helped drive
Bud Light up to the number five brand spot, making it the fastest
growing brand in the Canadian beer market.