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Union Postale, revue de l'Union postale universelle - UPU ...

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Qualité <strong>de</strong> serviceThe Swiss Post has become the second postal operatorof an industrialized country to receive the <strong>UPU</strong>’s highestlevel of certification for quality of service management.This certification system, which measures the <strong>de</strong>greeto which quality management procedures are appliedin the structures of postal administrations, aims to promotequality improvements.La Poste Suisseest <strong>de</strong>venue la<strong>de</strong>uxième posted’un pays industrialiséà obtenir leniveau <strong>de</strong> certificationle plus élevé enmatière <strong>de</strong> gestion<strong>de</strong> la qualité <strong>de</strong>service décerné parl’<strong>UPU</strong>. Ce système<strong>de</strong> certificationmesurant le niveaud’application <strong>de</strong>sprocédures <strong>de</strong> gestion<strong>de</strong> la qualitédans les structures<strong>de</strong>s administrations<strong>postale</strong>s se veut unfacteur d’encouragementà l’amélioration<strong>de</strong> la qualité.<strong>de</strong>nt que <strong>de</strong> l’informationcorrespondant à leurs attentesdans un mon<strong>de</strong> réel.»Le souhait <strong>de</strong> ces <strong>de</strong>rniers seréalisera peut-être plus tôt queprévu, si l’équipe du projet PUMAQS (qualité <strong>de</strong> service<strong>de</strong>s publications) a son mot à dire. Sous la tutelledu Groupe sectoriel «Edition» <strong>de</strong> l’<strong>UPU</strong>, cette équipe amené, pendant <strong>de</strong>ux ans, une évaluation <strong>de</strong> la qualité<strong>de</strong> service pour la livraison <strong>de</strong> magazines et d’autrespublications à l’échelle internationale. Menée <strong>de</strong> façonindépendante par IBM, l’évaluation a connu un vifsuccès, car elle s’est faite à partir <strong>de</strong> courrier réel (plutôtque d’envois témoins) et elle a permis aux participantsd’obtenir <strong>de</strong>s renseignements concrets sur laqualité <strong>de</strong> service obtenue. «Pour la première fois, nousavons reçu une information précise et impartiale sur lalivraison <strong>de</strong> notre produit», a déclaré Robert Harrison,dont la maison d’édition McGraw-Hill publie le magazineBusiness Week. «Cet outil très utile nous a permis<strong>de</strong> corriger les erreurs <strong>de</strong> service aussitôt que les problèmessurgissaient.»Tiddo Bresters, Prési<strong>de</strong>nt du groupe <strong>de</strong> direction,estime que l’<strong>UPU</strong> peut aller plus loin maintenant.«Dans un questionnaire que nous avons diffusé, <strong>de</strong>nombreux répondants se sont montré intéressés parun système mesurant la qualité <strong>de</strong> service pour les envoisexpédiés en nombre. Ce qui n’est pas surprenantpuisque, dans plusieurs pays, ces envois constituentjusqu’à 90% <strong>de</strong>s volumes <strong>de</strong> courrier.» La Commission<strong>de</strong>s marchés a été chargée d’étudier cette question.light switch, you don’t won<strong>de</strong>rwhether the light will comeon. It simply comes on.When you turn a waterfaucet, you don’t won<strong>de</strong>rwhether the water will comeout. It comes out. But whenyou mail a letter, you’renever sure whether it’sgoing to be <strong>de</strong>livered in aday, two or three days ormore. The postal service(editor’s note – in thiscase, the United StatesPostal Service) certainlymonitors the <strong>de</strong>livery offirst class priority mail,but it has no way ofmeasuring its generalperformance. Whenbusiness mailers ask tohave mail performance measured,they are only asking for information correspondingto their expectations in a real world.”They make get their wish sooner than they think,if the PUMAQS (publishing mail quality of service)Project Team has any say in the matter. Un<strong>de</strong>r thesupervision of the <strong>UPU</strong> Publishing Sector IndustryGroup, this Project Team conducted a two-year testmeasuring quality of service for the <strong>de</strong>livery of magazinesand other international publications. Conductedin<strong>de</strong>pen<strong>de</strong>ntly by IBM, the test proved to be aresounding success, since it was based on actual mail(rather than test items) and gave participants specificinformation on actual service quality. “For the firsttime, we were given precise and impartial informationon the <strong>de</strong>livery of our product,” says Robert Harrison,whose publishing firm McGraw-Hill produces themagazine Business Week. “This very useful tool enabledus to correct service errors as soon as problemsappeared.”Tiddo Bresters, Chairman of the Group, feels thatthe <strong>UPU</strong> can now go farther. “In a questionnaire wedistributed, many respon<strong>de</strong>nts expressed interest in asystem for measuring quality of service for bulk mail.This is not surprising since, in several countries, bulkmail accounts for up to 90% of mail volumes.” TheMarkets Committee has been asked to study the question.14 UNION POSTALE

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