qalebi da mamakacebi samsaxurSi
qalebi da mamakacebi samsaxurSi
qalebi da mamakacebi samsaxurSi
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luri saqmianoba (Oppenheimer 1968). magaliTad, <strong>da</strong>savlurkulturaSi mamakacis stereotipuli imiji mis Tamam <strong>da</strong>konkurentunarian xasiaTSi mgomareobs. am yovelives TanerTvis Semdegi tipis Sexedulebebi, rom, magaliTad, racufro Tamamia manqanebiT movaWre, miT ufro met manqanasgayidis <strong>da</strong>, rac ufro brZolisunariania advokati, miTufro met saqmes moigebs. am yvelaferSi ki igulisxmebais, rom <strong>mamakacebi</strong> manqanebis gayidvasa <strong>da</strong> sasamarTloSisaqmeebis ganxilvaSi qalebs yovelTvis ajobeben, radganes bunebrivad asec un<strong>da</strong> iyos. rogorc wesi, sqesobrivi<strong>da</strong> samuSao stereotipebi realobas sakmaod mowyvetilia.magaliTad, sa<strong>da</strong>zRvevo kompaniebi sabolood mividnen im<strong>da</strong>skvnamde, rom gayidvis nakleb agresiuli meTodi gacilebiTefeqturia. Tumca qalebsac SeuZliaT iseTiveagresiulebi iyvnen, rogorc <strong>mamakacebi</strong>. mogvianebiT CvenvnaxavT, rom sqesobriv <strong>da</strong> samuSao stereotipebs samuSaoadgilebze sxva<strong>da</strong>sxva formis sqesobrivi uTanasworobamoaqvT Sedegad.rogorc wesi, Cven brmad mivyvebiT im ideologiurwrmena-warmodgenebs, romlebic gvmarTaven <strong>da</strong> romel-Ta garemocvaSic vizrdebiT <strong>da</strong> maT kiTxvis niSnis qveSiSviaTad Tu vayenebT. amgvari warmodgenebis uxilavobaCveni qcevis CamoyalibebaSi maT rols ufro zrdis <strong>da</strong>aZlierebs. ganyofilebis gamges, pirvel rigSi, un<strong>da</strong> moafiqrdes,rom qali TanamSromlis <strong>da</strong>winaureba <strong>da</strong> misTvisRamis cvlaSi menejeris poziciis SeTavazeba sruliadSesaZlebelia; mxolod amis Semdeg SeZlebs igi realuradga<strong>da</strong>dgas aseTi nabiji. im Sexedulebebi<strong>da</strong>n gamomdinare,romlebic aqvs menejers sqesTa Soris arsebuligansxvavebebis Sesaxeb, mas sjera, rom qalsa <strong>da</strong> mamakacs<strong>da</strong>winaurebis gansxvavebuli moTxovnileba aqvT, gansxvavebuladesaWiroebaT profesiuli ganviTareba <strong>da</strong> zr<strong>da</strong>,Ramis cvlaSi muSaobasTan <strong>da</strong>kavSirebiT gansxvavebuli<strong>da</strong>mokidebuleba gaaCniaT <strong>da</strong> ojaxis mimarTac sxva<strong>da</strong>sxvatipis pasuxismgebloba akisriaT. Tuki garkveuli garemoebebiar gvaiZulebs eWvis qveS <strong>da</strong>vayenoT konkretuli88
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