universidade feevale raquel oliveira de leão as blogueiras de moda ...

ABSTRACT
By the evolution of social networks and communication channels on the Internet
through the transition from Web 1.0 to 2.0, the way society communicates has
changing. Those tools have allowed the user to interact and share information. The
fashion blogs more specifically, in addition to an affordable communication
technology, have become an important research tool, influential in purchasing
decisions of some consumers. From the bibliographical research, this study aims to
investigate the influence of fashion bloggers who publish pictures of your clothes in
personal blogs, have on the behavior of their readers. It is intended to emphasize the
importance that blogs have as disseminators of fashion information and how this
communication is done. In order to identify what is the importance of bloggers in the
channels of communication for fashion and what are considered more influential in
Brazil, a field research was conducted. Subsequently, based on primary data
collected a study of their styles will be effected in order to find elements on the
personality of each one, which could serve of inspiration in creating a collection of
shoes and accessories. Then these elements are allies of the research trends for
autumn / winter 2012, and are the basis for creating the collection, which aims at
serving the readers of fashion blogs, and who wish to identify with these bloggers.
Keywords: Fashion Blogs. Consumption Behavior. Collection Development.