marasi33-For final web

EXCLUSIVE INTERVIEW
For Augmented Reality experience, install Zappar App
on your
iPhone or Android mobile and scan the ZapCode beside the article
the ability to extend a wide range of
services and intellectual property to
clients as needed.”
Alami further commented saying,
“Additionally, through our alliance
with Petromar, our strategic partner
in South Africa, we were able to enter
the market off the back of their
experience and consequently provide
them with trade support to grow
their business exponentially. These
collaborations have been instrumental
to Ennero’s development.”
Karim Alami
Partner
Ennero Group laying foundation for global excellence
Founded off entrepreneurial spirit and years of acquired expertise, Ennero is changing the norm for how things
are done across the trading and supply landscape
By Dushane Solomon
Incepted in early 2017, Ennero
Group (Ennero), is a trading house
and logistics specialist with offices in
the UAE, UK and South Africa. Despite
a fairly recent entrance into the
industry, Ennero is leveraging strong
leadership and an innovative slant to
realize its vision of having global coverage
in markets it deems healthy,
secure and having potential for gradual
growth.
Knowledgeable personnel with
specialized skill sets have effectively
extended Ennero’s service offering to
energy based advisory. Speaking on
how the company is firmly positioning
itself for success in the coming
years, Jawad Nizar, Partner, stated,
“Our belief is that the global economy
requires energy solutions developed
and built for the future. To
meet these needs, Ennero relies on
its guiding principles of performance
and innovation to add value for regional
and industrial energy supply
challenges through non-traditional
measures.”
With the UAE, and the entire GCC,
becoming increasingly compelling
trading hubs for firms seeking East
to West coverage, Ennero’s Dubai
headquarters offers an optimal time
zone and accessibility for its business.
Furthermore, its London office
is successfully managing stakeholders
from a finance perspective to
form a regional footprint for markets
Jawad Nizar
Partner
like the Mediterranean that it seeks
to further develop.
Adept Services
With an arsenal of six core business
services, Ennero’s primary focus
relies on the trading and distribution
of petroleum products of various
specifications including gasoil, gasoline,
fuel oil, kerosene and lubricants.
Philip Lansdowne, Partner explained,
“Our core business is broken up as
cargo trading which handles refined
petroleum products between 5kt to
10kt, and provisions of maritime fuel
supplies to the offshore and shipping
sector.
Lansdowne further clarified saying,
“Our downstream distribution
division mainly serves the mining
and heavy industry while our specialty
products have expanded our
reach outside of petroleum and into
products like fertilizers, battery storage,
sulphur and lubricants.” Ennero
has successfully supported these operations
using share service streams
to provide an edge in supplying and
managing contracts for on-site storage
and logistics, and price risk management.
To ring in 2019, Ennero broke an
impressive 500 unique supply deliveries,
equating to approximately
57,000 tons. Its marine fuel supply
division also fruitfully supplied
products across an eye-popping 55
unique ports. Yet, from an ownership
perspective, the most notable milestone
could be seen as the company’s
year-on-year turnover increasing
by an almost whopping 300%.
Mineral Separation Site in South Africa
Customer-Oriented
Focused on trading with reliability
and performance to shape the energy
landscape in emerging markets,
Ennero has secured a 100% safety
record. Karim Alami, Partner, elaborated
saying, “Spending nearly a decade
at Rio Tinto opened my eyes to
the importance of HSE in business. A
strong safety record is essentially a
license to operate, so we’ve adopted
this mentality at Ennero as a nonnegotiable
component of our operations,
and our clients are appreciative.”
Alami further added, “Instead of
thinking profits and losses, our strategy
emphasizes building long-term
and tangible supply contracts. By
providing HSE improvement, working
capital benefits and demand management
advice, we have driven savings
to our clients to achieve this. As
we see it, if we aren’t adding value to
our clients before adding to our bottom
line, then that’s not a business
we pursue.”
Collaborative Progress
Building strategic alliances to
achieve sustainable growth has been
a key component of Ennero’s growth
strategy. Alami stated, “Partnering
with energy consultancy firm,
Stratescor, has granted us access
to technical, operational, and commercial
experts. This has enabled us
Innovative Outlook
Though the shipping sector has
been labelled as late adopter of digitalization,
Ennero has begun applying
some of its own technology to change
the narrative. In particular, Ennero
has enhanced its downstream distribution
division and more specifically,
the mining space, with the utilization
of fuel management systems.
Alami stated, “Through the concept
of big data, sites can take a proactive,
rather than, reactive approach to
monitor on-site activity and manage
reconciliation, forecasting, working
capital costs and pilferage concerns.
While digitalization isn’t a major
component of our industry yet, we’re
keen on staying in the loop to stay
ahead of what the future may hold.”
While the future remains uncertain
in an industry affected by external
geopolitical factors, a cyclical nature
and ever-changing regulations, Ennero
is taking everything in stride.
Lansdowne said, “For the time being
we’re taking a focuses approach on
where we want to operate and trade.
While we characterize our trading
markets as being the Middle East,
Far East, Southern and East Africa,
and the Mediterranean, our eventual
goal is to be a global leader.”
40 MARCH - APRIL 2019 MARASINEWS.COM 41