Tagungsort Grand Hotel Heiligendamm

that I mentioned was that you need to think
out of the box. In other words, you have to
go seeking visions to create a new vision. And
to create this new vision, then you can think
about innovation through different scenarios.
And last but not least, I think that destinations
need to have a story, not just a history. The
storytelling is that renewal of the oral tradition.
And storytellers keep empowerment in
check. If you want to know more about that,
you’ll have to ask me.
friendly guideline in preparation for tomorrow:
We’re all playing the same game no matter
where we are. We all have the same tools.
Therefore we all have to try and make do with
you have to keep in mind that it’s no use training
for a sprint. In other words you have to
take your time because tourism is a marathon.
It is not a race. The third user-friendly guide if
I may is that place is people and that the locals
have a voice. This voice carries, so you should
never forget about locals. And that testimonies
plus perceptions create visions, so listen to
other peoples’ testimonies. And don’t forget
to watch your back.
Thank you.
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