Nr. 168.pdf - Waldner Firmengruppe

Global business – all business is local
Expansion of the export business at
WALDNER Laboreinrichtungen
by georg.dietrich@waldner.de
Export-Infrastruktur bei Waldner
Zusammen mit meinen motivierten Kollegen der
Abteilung „Direkt-Export“ werden wir dieses
Marktpotenzial konsequent und engagiert bearbeiten.
Immer das Ziel, nachhaltig international
zu wachsen, vor Augen. Dabei baue ich vor allem
auf unsere internen Prozesse, die den individuellen
und – je nach Land – unterschiedlichen
Kunden-Anforderungen gerecht werden müssen,
um unsere Wettbewerbsfähigkeit weiter auszubauen.
Nahezu jedes Geschäft im „Direkt-Export“ ist ein
Neugeschäft. Dies bedeutet, der Kunde kennt
Waldner als Unternehmen und Hersteller kaum
oder gar nicht. Unser Produktprogramm Scala
mit all seinen Vorteilen konkurriert gegen starken
internationalen Wettbewerb.
Diese Chancen möchte ich zusammen mit meinem
Team für Waldner nutzen!
Das Waldner Messeteam besuchte gemeinsam den Roten Platz
The Waldner trade fair team visits the Red Square together: Stefan
Bartosch, Thomas Kind, Georg Dietrich und Reinhold Baiz (v.l./f.l.).
"The conditions which Waldner has created for expanding the
export business are good. With our new SCALA product, we are
able to meet many international requirements", according to
Georg Dietrich, the new Export Manager at WALDNER Laboreinrichtungen,
confirming the product philosophy and strategy
of the new SCALA laboratory range. Georg Dietrich took over
management of the Direct Export department in January 2009.
In the Waldner Brief company magazine, he now explains which
markets SCALA should conquer internationally and how he plans
to shape the export strategy at WALDNER Laboreinrichtungen.
, our new innovative laboratory range,
SCALA offers many unique product advantages
from standard to high end and thus clearly useful sales
and competitive advantages. This is set against a currently
difficult economic environment worldwide. The financial
and economic crisis will also have knock-on effects on the
international willingness to invest of our customers from
the capital goods segment. In addition, the currently strong
Euro is making our export business more difficult. Here,
American and local suppliers have price advantages which
they are exploiting.
Based on this initial situation, we have clearly defined the
targets for the expansion of the export business for the
2009/2010 fiscal year. In addition to active market cultivation
of the existing sales regions in Direct Export, such as
Northern and Eastern Europe, the Middle East and North
Africa, Central and South America as well as the Asia-Pacific
region, we are particularly focussing on two new target
markets: India and Russia.
Together with my motivated colleagues in the Direct Export
department, we will consistently and actively develop this
market potential.
i
i n f o – b o x
Georg Dietrich
15 Jahre Berufserfahrung im internationalen Vertrieb und Marketing:
15 years of professional experience in international sales and marketing:
Blick auf die Basilius Kathedrale.
View of the St. Basil's cathedral.
• Junior Export Area Sales Manager bei/at the
Firmengruppe HYMER/HYMER Group
• Export Area Manager bei/at GARDENA AG
• Leiter/Head of Export & Marketing bei/at AL-KO KOBER AG
• Leiter/Head of Export Business bei WALDNER Laboreinrichtungen
(seit 01.01.2009/since 1st January 2009)
• Verheiratet, ein Sohn/Married, 1 child
• Hobbies: Skifahren, Bergwandern, Tennis, Klavierspielen/skiing,
Internal
mountain hiking, tennis, 31
playing the piano.