„Generation 55+” – Chancen für Handel und ... - htp St. Gallen

„Generation 55+“ –
Chancen für Handel und Konsumgüterindustrie
Anhang 2: Quellen
106 Vgl. Datamonitor (2004): Older Consumers: Destroying Marketing Myths, London
2004, S. 79
107 Ebenda, S. 57
108 Quellen: Duethmann, C. (2005c): Im Namen der Rose, in Lebensmittel Zeitung
Spezial, Heft 1, S. 54, 56f., Presserecherche, Firmenangaben
109 Vgl. The Economist (2002): Marketing to the old, Over 60 and overlooked,
http://www.economist.com/business/PrinterFriendly.cfm?Story_ID=1270771, 08.09.2005
110 Vgl. Datamonitor (2004): Older Consumers: Destroying Marketing Myths, London
2004, S. 79, S. 58
111 Vgl. Szmigin, I./Carrigan, M. (2001): Learning to love the older consumer, in: Journal
of Consumer Behaviour, Vol. 1, Issue 1, S. 29
112 Vgl. Wolfe, D./Snyder, R. (2003): Ageless Marketing, Strategies for Reaching the
Hearts & Minds of the New Customer Majority, Dearborn Trade Publishing, Chicago,
S. 201
113 Vgl. Datamonitor (2004): Older Consumers: Destroying Marketing Myths, London
2004, S. 59
114 Vgl. Pressetext Deutschland (2005): Ältere keine Konsummuffel, In Deutschland
deutliche Defizite bei seniorengerechtem Produktdesign,
http://www.pressetext.at/pte.mc?pte=050923023, 28.09.2005
115 Vgl. Gassmann, O./Keupp, M. (2005): Die Babyboomer verändern den „Silver
Market“, in: i o new management, Heft 9, S. 28
116 Vgl. Tarot, J.-P. (2004): Japon – Toyota lance des téléphones mobiles pour les
personnes âgées, http://www.senioractu.com/internet-nouvelles-technologies,Japon-
Toyota-lance-des-telephones-mobiles-pour-les-personnes-agees_a3443.html, 09.09.2005
117 Vgl. Gassmann, O./Keupp, M. (2005): Wachstumsmarkt der jungen Alten: Lernen von
Japan, in: i o new management, Heft 7–8, S. 30
118 Ebenda
119 Vgl. The Economist (2002): Marketing to the old, Over 60 and overlooked,
http://www.economist.com/business/PrinterFriendly.cfm?Story_ID=1270771, 08.09.2005
120 Vgl. Datamonitor (2004): Older Consumers: Destroying Marketing Myths, London
2004, S. 59
121 Quellen: Wolfe, D./Snyder, R. (2003): Ageless Marketing, Strategies for Reaching the
Hearts & Minds of the New Customer Majority, Dearborn Trade Publishing, Chicago,
S. 108f.; Datamonitor (2004): Older Consumers: Destroying Marketing Myths, London,
S. 59 ff.
122 Vgl. The Economist (2002): Marketing to the old, Over 60 and overlooked,
http://www.economist.com/business/PrinterFriendly.cfm?Story_ID=1270771, 08.09.2005
123 Ebenda
124 Bildmaterial: Fiskars
125 Vgl. Wolfe, D./Snyder, R. (2003): Ageless Marketing, Strategies for Reaching the
Hearts & Minds of the New Customer Majority, Dearborn Trade Publishing, Chicago,
S. 108
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