Publikationsverzeichnis 2006 - Alexandria - Universität St.Gallen

Forschungsstelle für Customer Insight
Dr. oec. Stefanie Henkel
Dr. oec. Sven Henkel
Konferenzpapier
School Management
School Management
Position Projektleiter, Senior Research Fellow
Tomczak, Torsten ; Henkel, Sven ; Herrmann, Andreas ; Heitmann, Mark: Bringing the Brand to
Life - The Relevance and Managerial Control of Behavioral Branding. In: The European
Institute of Retailing and Services Studies, (Hrsg.): EIRASS Conference Proceedings,
2006. - Budapest.
Henkel, Sven ; Tomczak, Torsten ; Heitmann, Mark ; Herrmann, Andreas: The Impact of Personal
Employee Interaction on Brand Performance: Theoretical Foundation and Management
Approach. In: EMAC Conference Proceedings : The European Marketing Academy, 2006. -
EMAC Conference Proceedings: Sustainable Marketing Leadership. - Athen.
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