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national-clinical-guidelines-for-stroke-fourth-edition

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National <strong>clinical</strong> guideline <strong>for</strong> <strong>stroke</strong><br />

> ascertain the level of <strong>stroke</strong> awareness and response in an appropriate and<br />

representative sample of the UK population in a robust manner probably based on<br />

both unprompted and prompted recall<br />

> be supported by qualitative work to explore the relationship between awareness and<br />

response<br />

> specifically investigate further beliefs and attitudes which may influence response<br />

> involve the development of campaigns that are theoretically well developed <strong>for</strong> the<br />

target audience. This would be appropriate <strong>for</strong> both mass media and more directed<br />

campaigns<br />

> include the robust evaluation of campaigns in a manner that allows <strong>for</strong> clear<br />

relationships to be drawn between intervention and result.<br />

3.17.1 Recommendation<br />

3.17.2 Source<br />

A Mass-media public awareness campaigns should be conducted within the framework<br />

of a <strong>for</strong>mal evaluation.<br />

A Lecouturier et al 2010b; consensus<br />

36 © Royal College of Physicians 2012

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