1954 Cadillac - GM Heritage Center
1954 Cadillac - GM Heritage Center
1954 Cadillac - GM Heritage Center
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
109<br />
104<br />
AS ALWAYS-THE STANDARD OF THE WORLD<br />
<strong>1954</strong> CAJOIULA.C<br />
Special Equipment<br />
This section of your Data Book contains detailed information<br />
on important equipment now available as standard at<br />
no extra cost; also optional equipment available at extra<br />
cost on the <strong>1954</strong> <strong>Cadillac</strong>. You will also find a complete<br />
listing of all approved accessories and accessory groups.<br />
All <strong>Cadillac</strong> optional equipment and accessories are functional<br />
and serve a definite purpose for the owner. They<br />
increase comfort . . . or convenience . . . or safety and when<br />
they are apparent to the eye, they enhance the beauty of<br />
the car, for they are engineered and designed to compliment<br />
the over-all styling of the <strong>Cadillac</strong>. What's more, it is these<br />
features that enable each owner to individualize his car.<br />
The descriptions on the following pages emphasize the benefits<br />
most appealing to the prospective purchaser. Become<br />
familiar with them and discuss them with your prospects.<br />
And remember, the best time to talk extra-cost items is<br />
before you close the sale.<br />
Also, use this section to emphasize <strong>Cadillac</strong> extra-value by<br />
showing your prospect the special equipment he receives at<br />
no extra cost!
Change language