1954 Cadillac - GM Heritage Center

AS ALWAYS-THE STANDARD OF THE WORLD
1954 CAIUM^LC
Styling
In the new 1954 Cadillac motor cars, every styling detail,
from the new, gracefully contoured front bumper, bumper
guards and new grille to the new circular exhaust ports in
the rear bumper, has been designed to make them the most
beautiful motoring creations ever to bear the distinguished
Cadillac name. The 1954 Cadillac cars are longer and lower.
They have a longer wheelbase and a wider front tread. The
new panoramic windshield with vertical corner pillars and
vertical front vent wings lends a striking continental air,
and at the same time, vastly increases visibilitv. New, and
almost certain to be copied, are the two-inch windshield
visors on Sedans and the new overhanging reveal moldings
across the top of each door on all models. The new lower
hood features a newly designed hood ornament, a new "V"
and crest. Fenders, front and rear, are styled with new,
straighter, swifter lines. The rear fender tail-light fins break
upward more sharply, accentuating this famous Cadillac
style note. Smart in appearance, and functional as well, is
the new cowl air intake extending across the top of the hood
at the base of the windshield. These are but a few of the
many styling features illustrated in this section of your
Data Book. They are features that lend new distinction to
the magnificent new Cadillac for 1954 . . . a car that is
destined to set the pace in automotive styling for many
years to come.